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Hey there ๐Ÿ‘‹

In last week's SEO news, Google described how they're using AI to power search results and slipped in two new concepts to get excited about; passages and subtopics.

According to Google, they've "recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the page" This allows them to find needle-in-a-haystack information and serve it to users. This, in my opinion, is a fundamental change in how Google is going to provide results for specific search queries.

The second concept mentioned is subtopics. Rolling out the end of this year, Google will be using AI to find relevant subtopics of broad queries, to provide more diverse search results. With this change, it will be interesting to see how many subtopics they include in a search result. If you're ranking well within a particular subtopic, you could see organic traffic jump as you begin to rank for broader queries.

This weekโ€™s Post of the Week is a real smash hit by Freddie Chatt who describes the exact process that he used to bring over 100,000 visitors per month to a single ecommerce store.

Whatโ€™s awesome about his approach is how he used different conversion funnels for top of the funnel content vs bottom. One of his top of the funnel pieces drove over 10,000 new email subscribers every month at its peak!

Must read! ๐Ÿ”ฅ๐Ÿ”ฅ

Have a great week!

Andrew Charlton

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