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Hi there ๐Ÿ‘‹,

Polarising week in the wonderful world of SEO. Why? Well Brian Dean's Backlinko got acquired by Semrush - and it's fair to say it received a mixed reception from SEOs.

Whatever your thoughts on Backlinko, it follows a super positive trend of public tool providers acquiring content companies (Think Hubspot acquiring The Hustle) - and I only see this growing in the future.

My Post of the Week is from Adam Gent's brilliant newsletter; The SEO Sprint. In this article he describes what agile iterations are, why they're important and how SEOs can use them (with case studies) ๐Ÿ”ฅ

Until next week!

Andrew Charlton

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