Post of the Week
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News
Google Tests Subcategories In Search Results
Google appears to be testing sub-category tabs in search results. Could be pretty useful for quickly navigating between content. What do you think?
Content
Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
This is the second article in a series of marketing lessons by Rand from the 2020 election. Some really interesting stuff in here! 💡
3 Internal Linking Strategies for SEO and Conversions (plus, 10 tips for internal link building)
A solid best practice guide on internal linking by Andy Crestodina 🙌
Tech
According to Tomek: Diagnosing Indexing Issues Using GSC
Tomek is one smart cookie and I'm enjoying reading his recent articles. This one has super interesting stuff like how to get around the 1000 URL limitation in GSC.
Implementation Guide for Events in Google Analytics 4
Are you using Google Analytics 4 yet? In this guide Simo takes you through the structure, composition, implementation, and evaluation of Google Analytics 4 events.
The Worst Technical SEO Nightmares and How to Avoid Them (Slides)
Seriously love this deck from Aleyda. Some of the horror stories are currrazy but I'm sure you've all had your fair share of SEO scares!
How to Remove URLs from Google Search Quickly
Sometimes you just need URLs removed from Google’s index quickly, right? This post by the the team at ContentKing will show you how to do that. As always with some insights from industry experts!
Processes & Frameworks
Building a System for Growth
This isn't recent but I stumbled upon it on Twitter and thought it was absolutely ace! Scott Hanford describes a framework for thinking about growth as a system, with interconnected functions; marketing, product and monetisation. Must read 🔥
Tools
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Simple Forecasting Models for SEO Teams [Free Trial]
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Hi there 👋
Another week in the wonderful world of SEO. My Post of the Week this week isn't a post per se, but a beautiful collaboration of industry experts discussing technical SEO for 5 hours. I love these lengthy webinars from SEMrush - very well put together and full of knowledge bombs. 💥
Hope you enjoy. Have a good one!
Andrew Charlton