Post of the Week
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News
This year’s top 100 trending gifts for everyone on your list
Affiliates rejoice, Google has released their top 100 trending gifts - this is really interesting!
Tech
A Practical Introduction to Structured Data for SEO
A solid 10/10 intro into using structured data for SEO by Geoff Kennedy
Intro to Python For SEO
I thought this was such a great intro to Python for SEO by JC Chouinard - I couldn't wait to share!
A Domain Migration Checklist And Ultimate Google Data Studio Dashboard
This is awesome from Kristina Azarenko. A domain migration checklist with an accompanying Data Studio dashboard - great stuff 🔥
Machine Learning Toolbox
If you're bang into your machine learning, this is for you. Amit Chaudhary has compiled a useful list of machine learning libraries!
Processes & Frameworks
Large site owner's guide to managing your crawl budget
An advanced SEO guide from Google on how to manage your crawl budget if you're a large site. There's some fairly straightforward stuff in here but it's good to hear it from the horse's mouth.
400 unsolicited SEO tips
Mark Williams-Cook has been publishing fantastic SEO tips on LinkedIn since forever, and has curated them all into one giant article. must read!
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Hi there 👋
Apologies for not dropping The Weekly SEO into your inbox last week - sometimes life gets in the way!
Anywhom, Google, the grinch that stole search results, has decided to drop a core update right at the end of 2020 - cheers G.
It's still early but from what I've seen (albeit a small a sample) the update has removed quite a lot of irrelevant search results. Nonetheless, I have heard some disastrous stories, not least littlewoods.com and argos.com (UK brands) where visibility has dropped significantly as described in my Post of the Week; Core Update December 2020 - Google's Christmas present?
This is early analysis of the Core Update from Sistrix and will be updated regularly. 🔥
Andrew Charlton