Content
Hidden Keywords [Technical SEO Game]
Dave Peiris, Head of SEO at Propellernet, has developed a technical SEO game that is both addictive and fun!
41 SEO quick wins you can do within an hour
Kevin Gibbons of Re:signal shares a crowdsourced list of SEO tips for short-term impact. Some of these are cracking!
Topic Clusters: Maximize Your Content's SEO Performance
Very impressed with this guide on topic clusters from Ryan Stewart. Not only does Ryan breakdown how the model works with digestible content and diagrams but he also references real ecommerce examples where he's applied it.
Tech
How to Improve Page Speed from Start to Finish (Advanced Guide)
I absolutely love this by Patrick Stox. One of the most comprehensive guides on pagespeed I've read in a long time. 👏
Rethinking Technical SEO Audits
Technical SEO audits can often be a waste of time. My article uses basic manufacturing principles to think differently about the auditing process and fight back against inefficiencies.
Outreach
A Business Intelligence Approach To Link Building
Rare that I’m genuinely blown away by how good a post is... but this is one of them. Cody West’s forensic approach to link building is top draw 👏
Processes & Frameworks
Internal Link Building: How To Optimise A Website Using Internal Links
This is just such an awesome resource on internal linking by Shaun Anderson, updated for 2020. MUST READ!
Visualising SEO - SEO Terminology Explained
A collection of illustrations explaining SEO terminology and concepts by Sam Underwood.
SEO is a fairly complicated, multi-faceted discipline and visuals like this really do help explain SEO concepts to clients or other teams in your business. Great work! ⭐
It’s Time To Reconsider Rank Tracking
Mike King has opened up the conversation for a better way to do things. A pragmatic view on how we should be tracking rankings in 2020, alongside a brilliant proof of concept.
Our reporting should evolve with Google. Don't measure like you did 5 years ago!
SEO Wireframe Design Playbook
An awesome article from Matt Wright. He’s developed a wireframe design guide, using wireframes for a wide variety of pages to help developers and designers understand what’s needed from an SEO perspective. 💡
Hi there 👋
Hope you had a lovely Christmas and New Year! 🎉
2020 is eventually behind us, and to see the year out, I became a daddy 👶!
I can't just leave 2020 behind without celebrating some of our top performing articles though! Here's a list of our top 10 articles of 2020, with all of the original commentary still in tact. 👏
Enjoy, and best of luck for 2021 🙏
Andrew Charlton