Post of the Week
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The Beginner's Guide to JavaScript SEO by ContentKing
We know many SEOs are hesitant to dig into JavaScript SEO because of its technical nature. But JavaScript isn't going anywhere. If anything, it's becoming only even more adopted and you need to know at least the basics to stay on top of your game. Best to kick the year off well, and start digging in now, right?
This beginner's guide to JavaScript SEO takes you by the hand, and explains everything you need to know to get started with JavaScript SEO in lay(wo)man's terms, including best practices and a detailed explanation of how Google deals with JavaScript sites.
Content
Something is Rotten in Online Advertising
Thought provoking as always from Rand. Is the entire online advertising industry due for a subprime-mortgage-style reckoning? 🤔
How to Analyze SERPs to Win Big in Rankings
A good intro on analysing search results by Adam Steele plus how to get more traffic from SERP features.
21 Smart Google SEO Tips for 2021
Want some quick tips to start up your 2021 right. Here’s a long list from Cyrus Shepard with everything from increasing clicks, on-page, tech SEO and link building.
Processes & Frameworks
Using Python & Google Sheets to Scale Competitor Keyword Research
Superb approach to scaling competitor keyword research from Skyler Reeves. His keyword research document is MEGA and includes things like an estimate of monthly link velocity to catch up to competitors.
Gearing Your SEO Strategy To Generate User Happiness
I often find we SEOs forget there's a human at the other end of a search - aren't we just trying to make users happy?
Dan Taylor talks about some interesting concepts such as experience forecasting that you'll definitely get some value from!
Beyond Trends: 4 Key Activities To Maximize and 3 Aspects To Stop For Your 2021 SEO Success
Another trends post you say? No...this is a fantastic article from Aleyda Solis which also links to so many other good articles. A must read for 2021 💥
Tools
How to Detect Competitors’ Price Changes with Python & Send Email Alerts
This is an awesome piece of work from Moshe Ma-yafit. Want to be alerted when competitors change their price? Use this Python script. 🔥
My Products 💡
Get Reliable SEO Forecasts [New Pricing]
I've completely overhauled my pricing to make FutureThought more accessible and written an article on how it all works. 📈
Hi there 👋
We're back with a BANG for 2021 with some great pieces of content!
I've been busy trying to manage freelance SEO consulting around a newborn and working out what fun things I can get up to this year. 🍼
Just to add more work onto my plate, I've decided to pre-launch my new 'Forecasting for SEO' course on Twitter next week, so keep an eye out - I'm super excited. It'll be a video course on everything I've learned, tried and tested over the last several years on forecasting. 🔭
On to my Post of the Week... This one is by Andrea Volpini of WordLift on the cool things they've been getting up to with GPT-3. They've released some AI tools as an experiment to a select number of users, where you can create automated page titles, meta descriptions, FAQs and content outlines with simple keyword inputs.
Automation like this seem inevitable in the future, as an easier path for unique, content inspiration. What do you think?
Andrew Charlton