Post of the Week
Introducing Google News performance report
Big news from G!
The Google News performance report now appears for any websites that appear in Google News across web, IOS and Android. They also launched this alongside some great new improvements to the Coverage report. They're listening! 🙌
📊 I Studied 365 Data Visualizations in 2020
Spotted this on Twitter and it's just awesome. Avery Smith studied one data visualisation every day during 2020. Some fantastic examples!
Should You Have a Trailing Slash at the End of URLs?
To trailing slash, or not to trailing slash, that is the question.
Great, practical guide to trailing slashes by Patrick Stox 🔥
Inferred Links Will Replace the Link Graph
Are we dramatically overestimating the importance of links? Rand explores in this thought provoking piece on the value of ‘inferred links’.
Processes & Frameworks
No-Click Searches Require a New Way to Measure SEO Results
With the proliferation of no-click searches, Greg Jarboe suggests some new ways to measure SEO performance. 📈
How to Build SEO Into a Product
Super interesting article from Kevin Indig on how products with SEO in their DNA inspire useful content at scale and 5 steps to build SEO into your products.
The art of getting straight to the point
A great short article by Nick Le Chat but that's the point right? Get to the point!
My Products 💡
Forecasting for SEO (Video Course)
New from me!
I’m launching my Forecasting For SEO course next month.
It’s everything I’ve learned, tried and tested about SEO forecasting. 📈
Hi there 👋
Last week I pre-launched my first ever course: Forecasting For SEO. I couldn’t be anymore excited - definitely enjoying the process! It’s on sale for $29, which goes up to $59 on launch (15th February 2021).
You can follow my progress on Twitter.
Now let’s talk about getting tech SEO implemented. In her article, Areej AbuAli sums it up perfectly, ‘technical problems are people problems’. Fundamentally, audits need to persuade people to implement solutions. She’s created her own RPI (recommend, prioritise, implement) framework to help you get more implemented 💪
Great read! 🔥Andrew Charlton