Search quality highlights: 52 changes for April
Thanks to Adam Gent for this one. An oldie, May 12th 2012 in fact, but it gives some great, transparent insight into facets of Google's algorithm.
Chrome’s Timeline For Blocking Mixed Content – Examples of Blocking, How SEOs Can Test Pages, and How To Prepare For Mixed Images in Chrome 81
Mixed content issues can seriously impact your users experience and even for Google rendering your pages. Glenn Gabe talks through Google's timeline for blocking mixed content and how you can prepare for mixed images in Chrome 81.
The “Google Knows Best” Fallacy
Always enjoy Ryan Law's work. Are we guilty of thinking that Google always surfaces the perfect information for a query and aim to replicate it? Ryans show you another way...
A fresh new avenue for Google to kill your SaaS startup
Does Google literally control who can access your website, no matter where and how you operate it? An interesting take from Gonzalo Sainz Trápaga
Using Google Analytics API with Python to create alerts
This is cool! How to build a system that alerts you when there are underperforming pages. It even does some on-site SEO checks on the page!
NeoMam Jealousy List 2020: The 28 Best Campaigns We Didn’t Produce
Rare that an agency features other agency campaigns. Introducing...The Jealousy List by Gisele Navarro. 👏
Processes & Frameworks
Semantic Search: How to Integrate it into Your SEO Strategy
Sam Underwood describes the evolution of semantic search before showing you how you can optimise for it!💡
The Crawl Stats Report In Google Search Console: A Complete Guide
Looking for a complete guide to the crawl stats report in Google Search Console? This could just be it by Olga Zarzeczna.
45 Experts Reveal Their Top Local SEO Tips (Top 10 Revealed)
There's some real local SEO gems in here. And all perfectly curated by Daniel Brooks. 🔥
A Little Warden Free Trial!
Little Warden is now offering a 14 day trial to explore their features! 🙌
My Products 💡
Forecasting For SEO (Video Course) - 3 Weeks To Go
Everything I’ve learned, tried and tested about SEO forecasting. Pre-order for $29.
Hi there 👋
Really excited about the issue this week. There’s been some awesome content published in the last week or so, so this issue is packed full.
There was news last week that Google is threatening to exit Australia following plans to introduce law to make them pay media firms for their content.
This is a one to watch as other countries will follow suit. An agreement has already been made with the French news industry and Google.
What’s your thoughts on it? Publishers need Google. How much does Google need publishers?.
My Post of the Week this week is by the fantastic Andy Chadwick. In his recent post he shares examples of faceted navigation, including on his own client where he helped significantly increase long-tail search visibility.
This is your guiding light for setting faceted navigation rules. Superb stuff! 👏
Thanks for tuning in again,
Until next week!
P.s thanks for all your pre-orders of my Forecasting For SEO course. I’ve now had 60+ pre-orders! ❤️Andrew Charlton