Issue 108: Faceted Navigation and Does Google Always Know Best?  January 25th 2021

Hi there 👋

Really excited about the issue this week. There’s been some awesome content published in the last week or so, so this issue is packed full.

There was news last week that Google is threatening to exit Australia following plans to introduce law to make them pay media firms for their content.

This is a one to watch as other countries will follow suit. An agreement has already been made with the French news industry and Google.

What’s your thoughts on it? Publishers need Google. How much does Google need publishers?.

My Post of the Week this week is by the fantastic Andy Chadwick. In his recent post he shares examples of faceted navigation, including on his own client where he helped significantly increase long-tail search visibility.

This is your guiding light for setting faceted navigation rules. Superb stuff! 👏

Thanks for tuning in again,

Until next week!

P.s thanks for all your pre-orders of my Forecasting For SEO course. I’ve now had 60+ pre-orders! ❤️