Post of the Week
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Tech
39 Page Speed Optimization Tips (To CRUSH Your Load Time)
A comprehensive guide to page speed optimisation by the team at seobility. π
Outreach
Just Deleted Your Outreach Email. And NO, I Donβt Feel Sorry.
This is an oldie but goodie by Tim Soulo of Ahrefs. I was reminded of it last week and had to share because it's just an awesome article on outreach. Check it out!
Case Study
Importance of Topical Authority: A Semantic SEO Case Study
A very interesting post on the Oncrawl blog by Koray TuΔberk GΓBΓR who presents a series of case studies, before describing how you can implement semantic SEO. π
Processes & Frameworks
How to make sense of SEO A/B test results
Following the debate last week on SEO A/B tests, Will Critchlow published an article based on an internal memo he wrote for SearchPilot's Professional Services team called Default to Deploy. The quadrant Will describes is especially useful and this is a must read if you're running, or thinking of running A/B tests π₯
How to Use SEO Keyword Ranking Insights Across the Enterprise
In enterprise SEO relationships are key. In this article Mark Traphagen explores how keyword ranking insights are a goldmine of information for other departments and teams across the organisation.
Impactful SEO Audits for B2B
This is brilliant short Whiteboard Friday for comprehensive SEO audits for B2B by Carly Schoonhoven π
Thriving in ambiguity
A great post by Kevin Indig on how we, as humans, crave simplicity and linear relationships. But the world isn't like that..and growth isn't like that...it's ambiguous...and we need to learn how to thrive in it. A lot of paralells in this article with my thoughts on probablistic thinking in SEO.
Tools
Robots.txt Monitor: Never miss a robots.txt change again.
A free, open-source Python tool to monitor robots.txt file changes by Chris Mastris π₯
Our Cheat Sheet of Cognitive Biases, Heuristics and Fallacies
A cool resource I picked up from Twitter on a list of cognitive biases, heuristics and fallacies. SEO has everything to do with human behaviour and data analysis, so this is definitely something you should look through! π
My Products π‘
Forecasting For SEO (Video Course) - Launches Today!
Everything Iβve learned, tried and tested about SEO forecasting. Pre-order for $29 today. Increases to $59 on Launch.
Hi there π
The Weekly SEO was voted one of the best marketing newsletters last week by Ahrefs π² π
Thanks to all of you that voted for us - it's very appreciated! Can't believe I've now been writing a new issue almost every week for the last 2.5 years!
And a big welcome to all of you that have subscribed π
My Post of the Week is a superb guide to SEO audits by Geoff Kennedy of Sitebulb. It's a very solid overview of SEO audits if you're either new to them, or want a refresher. From everything from the different types of SEO audits to how long they should be and how much they should cost.
Have a great week! π
P.s I'm launching my Forecasting for SEO course today! You've got until 5pm GMT to get it at pre-order price.
Andrew Charlton