Processes & Frameworks
Following the debate last week on SEO A/B tests, Will Critchlow published an article based on an internal memo he wrote for SearchPilot's Professional Services team called Default to Deploy. The quadrant Will describes is especially useful and this is a must read if you're running, or thinking of running A/B tests 🔥
In enterprise SEO relationships are key. In this article Mark Traphagen explores how keyword ranking insights are a goldmine of information for other departments and teams across the organisation.
This is brilliant short Whiteboard Friday for comprehensive SEO audits for B2B by Carly Schoonhoven 👏
A great post by Kevin Indig on how we, as humans, crave simplicity and linear relationships. But the world isn't like that..and growth isn't like that...it's ambiguous...and we need to learn how to thrive in it. A lot of paralells in this article with my thoughts on probablistic thinking in SEO.