Post of the Week
Sponsored Link
Server Error (5xx) Guide for SEOs
You probably already know that server errors are bad news for your visitors, and your SEO performance. But what causes server errors, how can you quickly find out about them and how do you resolve them?
ContentKing covers this and more in their Server Error (5xx) guide for SEOs!
News
Google’s next big Chrome update will rewrite the rules of the web
Interesting article on Google's impending takedown of third-party cookies and what it means for privacy and marketers.
Content
A powerful (& under-used) tactic: product-led content
Thoroughly enjoyed reading this by Fio. How to weave product into the narrative with some awesome examples. 👏
Tech
SERP Speed: Compare your page speed at keyword level with the rest
Another great page speed tool by Reddico. Compare your page speed with the top 10 results for a query! The perception of page speed in the customer's eyes at least, is relative - this is useful to see who you're competing with.
An Opinionated Guide to Performance Budgets
Performance budgets simplified by Tammy Everts. To help hone in on which metrics to track, she presents three questions that need answering:
- Is it loading?
- Can I use it?
- How does it feel?
Must read! 🔥
Google Page Experience Audit (15 Steps + Free Audit Template)
Olga Zarzeczna with an extremely good guide to carrying out a Google Page Experience Audit. Plus, soon she'll be releasing the 15 step audit as a Google Sheets template!
Processes & Frameworks
Hi, I'm Patrick Stox - Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. AMA!
A very interesting AMA with Patrick Stox, Technical SEO at Ahrefs. If you're interested in tech SEO, this is definitely worth checking out! 🔥
Tools
What is your website speed? [Free Tool]
Wattspeed is a page speed tool I've only just come across. It now integrates with Google's Core Web Vitals and has a very user friendly UI. Big fan!
Analyzing the SERP for SEO, Content and Search Intent with thruuu
Wow. I'm so impressed by this tool from Samuel Schmitt!! 🙌
Thruuu gets Google SERP data in one click. It provides information such as average word count, when the last update was performed, and whether meta descriptions match SERP descriptions, keyword frequency and more. Awesome!
Wiki Topic Grapher
Charly Wagnier is like a super creator at the moment and is building a ton of valuable tools in Python and sharing via Streamlit. This script was created by JR Oakes and then ported over to Streamlit by Charly. Want to understand the entities associated with a topic or map out related entities with your brand? This is the tool for you!
Learning SEO – A Roadmap with Free Resources
A superb project from Aleyda Solis, with a roadmap to learn SEO. So pleased to see The Weekly SEO featured and my post on Rethinking Technical SEO audits 🙏
My Products 💡
Forecasting For SEO (Video Course)
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Issue 112..otherwise known as the page speed edition. Ahead of Google's Core Web Vitals becoming ranking signals in May, there has been a whole host of great content and tools being built.
I've featured several in this issue that will help you compare your page speed/UX-related signals vs competitors, understand page speed metrics and performance budgets, and comprehensively audit your page experience. Get a brew ready, there's a lot to take in. ☕️
My Post of the Week hasn't got anything to do with page speed at all though. 🤷♂️ Tim Soulo set out to create the best beginner's guide to link building on the planet, and well, I think he's achieved it. There's everything in there from the basics to the tactics and tools you should use. Check it out 🙌
Until next week!
Andrew Charlton