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Hi there 👋

Oh wow, what a lineup we've got this week. What's awesome is that there's a lot of practical case studies, from international SEO success, to scaling hundreds of pages programmatically using no-code platforms.

Recently I've also been putting together weekly Twitter case studies analysing various websites that have implemented effective SEO strategies.

See how:

PCSpecialist made a small change that led to a 40% increase in organic traffic

A UK mortgage broker, has grown their organic traffic to almost 100k per month in the last 5 years.

My Post of the Week is by Mike King. While everyone is preparing for Core Web Vitals, he is sounding the alarm for another quiet, but serious issue; content parity. Out of a dataset of 5.3 million URLs he found a material difference between desktop and mobile equivalents. As an example, he found 30.31% of URLs had a different number of internal links for desktop than they did for mobile. A must read 🚨

Until next time!

Andrew Charlton

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