Post of the Week
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Diagnosing and Fixing Google Ranking Drops
If you're in SEO, you're going to have to deal with sudden ranking drops. It's Murphy's Law.
Step 1 is not to panic, and the steps that follow are all aimed at quickly diagnosing the issue at hand and initiating the recovery process. Thankfully, ContentKing has crafted a detailed guide on how to best approach this. As the real-time SEO monitoring solution, they've seen their fair share of things go wrong 👀 (and helped these companies recover quickly).
Content
How to Write a Blog Post Outline
I just love Animalz' content ❤️ This is by their Director of Content, Gail Marie, and is a superb guide to writing a blog post outline. I'm definitely going to use this!
Tech
Subdomain vs. Subfolder, Is One Better Than the Other for SEO?
The subfolder vs subdomain debate has been going on for a while. Does Patrick Stox finally settle it?
Get Internal Link Position with Python
Another impressive internal linking guide from Justin Briggs. This time on using Python to determine link position (much like the feature in Screaming Frog).
Programmatic SEO: how to create 300 landing pages in a week
A very interesting approach to using 'programmatic SEO' - Preetam Nath created 300 pages in a week to grow daily impressions on Google from 100 to 6,000 in 6 weeks using Webflow.
Internal Link Optimisation for SEO
An awesome intro to internal linking optimisation for SEO from Wayne Barker 👏
Case Study
How I used international SEO to add over £8m revenue for an ecommerce brand
This is how you write a case study!
Find out the exact strategy Freddie Chatt used to grow revenue from 3% from international markets to 60% of revenue coming from outside of the UK.
Processes & Frameworks
How to Create Realistic Forecasts for Your KPIs
Michael Wiegand shows you a simple approach to develop meaningful and realistic KPI goals. 📈
The Infinite Manager: “Genchi Genbutsu” is the most powerful technique we know
I saw this recently on Twitter and I'd never heard of Genchi Genbutsu, which is Japanese for “Go and See.” As the author mentions, you'd be amazed at how it will help your problem solving! Check it out 🔥
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Forecasting For SEO (Video Course)
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Hi there 👋
Oh wow, what a lineup we've got this week. What's awesome is that there's a lot of practical case studies, from international SEO success, to scaling hundreds of pages programmatically using no-code platforms.
Recently I've also been putting together weekly Twitter case studies analysing various websites that have implemented effective SEO strategies.
See how:
PCSpecialist made a small change that led to a 40% increase in organic traffic
A UK mortgage broker, has grown their organic traffic to almost 100k per month in the last 5 years.
My Post of the Week is by Mike King. While everyone is preparing for Core Web Vitals, he is sounding the alarm for another quiet, but serious issue; content parity. Out of a dataset of 5.3 million URLs he found a material difference between desktop and mobile equivalents. As an example, he found 30.31% of URLs had a different number of internal links for desktop than they did for mobile. A must read 🚨
Until next time!
Andrew Charlton