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Monitor your site's Core Web Vitals
You've probably read this a thousand times by now: starting in May 2021, Core Web Vitals will be a new ranking factor for mobile search.
Although the real impact on rankings is yet to be seen, optimizing your Core Web Vitals is always a good idea because it's likely to improve user experience and conversions. So naturally, you want to keep a close eye on your site's performance.
That's why ContentKing now monitors your Core Web Vitals, and alerts you in case your site stops passing the Core Web Vitals assessment!
Tech
LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
This is super interesting from Chris Long. How they managed to achieve +200% and +600%+ improvements in YoY clicks by implementing LiveBlogPosting Schema for Top Stories success. π
Comprehensive Tutorial for Data Science and Visualization for SEO
This an OUTSTANDING piece of work from Koray TuΔberk GΓBΓR. He covers things like how you can retrieve and animate search results over time, extract semantic entities from Wikipedia, and much more! π₯
Case Study
What % Of Google SERPs Show Local Packs?
This is cool from the team at Local SEO Guide. Did you know that a little more than one third of all Google searches have some kind of local intent? Thanks to the local pack-o-meter you can track SERP features over time.
Processes & Frameworks
Systems thinking 101
A short thought-provoking article from Kevin Indig on an intro to systems thinking, and how it can be applied to SEO problems.
Tools
How to calculate your site's true CTR
The best data you can rely on is your own data, right? Mike Richardson provides a template for calculating your sites true CTR using G Sheets and Search Console API π₯
A/B Testing: Take the Guesswork out of SEO
Ryte continues to impress me! Another new feature: A/B testing for SEO. Check it out! π
My Products π‘
Forecasting For SEO (Video Course)
Join over 160+ SEOs who have used my course π
Everything Iβve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there π
Last week Glen Allsopp, founder of detailed.com and gaps.com, released his first blog post in a while!
In this 8k word article, he breaks down the exact process he used to sell $40, 10-minute video audits to make over 6 figures in profits (oh and he only sold video audits for 30 days).
It's a pretty phenomenal story, and I'm glad Glen is back! ππ
If you've also been following my weekly SEO case studies on Twitter, last week I analysed how Furniture 123 has seen their monthly organic traffic increase to 800k per month.
Until next time!
Andrew Charlton