Hi there πŸ‘‹

What a couple of weeks! If you didn't see, Rand Fishkin published a study with Similarweb that showed two thirds of Google searches ended without a click in 2020. And according to the research, that's the highest share of zero-click searches ever.

What's most interesting about this, is that Google uncharacteristically published an article in response. They highlighted that Google is sending more clicks to websites than ever before and there are lots of good reasons why not every query results in a click.

What do you think? Google is sending more clicks, but organic clicks are proportionally decreasing over time.

In other news, there were some fantastic presentations at BrightonSEO last week. My Post of the Week is by SiteVisibility who always do a great job of collating all of the slides from the conference. You should definitely check them out!

Until next week!

PS if you've been enjoying my weekly SEO case studies, I published another last week on how The Greetings Card Company increased their organic traffic from 0 to +70k (est.) per month in just 3 years.

Andrew Charlton







My Products πŸ’‘