Post of the Week
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Content
Long Tail SEO in 2021: How You Can Have It All or Die Trying
This is such an interesting read from Dr. Peter J. Meyers. He introduced me to Rank-Biased Overlap (RBO) called RBOLite, which helps to compare to two rank-ordered lists. His visual for using this metric to compare the similarity of search results for different keywords is really cool.
Tech
The Almost-Complete Guide to Cumulative Layout Shift
Wondering what in the... is cumulative layout shift? Well, this (almost-complete) guide to cumulative layout shift by Jess Peck will definitely help you out! 💡
How to Translate a Website with Python
Koray Tuğberk GÜBÜR is back again! This time translating a website using Python to find new topic ideas.
Processes & Frameworks
Your website is your most important marketing asset. Here's how to build it right the 1st time.
This is great! Emily Kramer & Kathleen Estreich talk through why your website is your most important marketing asset and some common mistakes when building your first (or second, or third) website!
Rethinking Affiliate Sites With Google's Product Review Update
Another awesome, comprehensive overview of Google Product Review update from Jennifer Slegg.
That's NOT a Google Search Ranking Factor
I enjoyed this one by Ryan Jones. Straight and to the point, he dispels some common misconceptions about what is and is not a ranking factor. 👏
Tools
Google Discover Takeout Parser
Interesting! Valentin Pletzer with a tool to enable you to analyse your Google Discover Activity takeout 🙌
BigQuery Hack to Track Total Rankings in Data Studio
John McAlpin shows you how to track total keyword rankings in Data Studio with BigQuery. Along with a free Data Studio template! 🔥
GPT-3: A Full Guide
GPT-3 and similar AI could change the way we write in SEO and other disciplines. I'm sure of that.
This looks like a brilliant course by Vincent Terrasi, Product Director at Oncrawl. 🔥
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Hi there 👋
I'm a huge fan of simplifying formulae or automating certain things using Apps Script in Sheets. More recently I've been sharing some of the things I've been getting up to. I'm hoping to create some sort of tool for Sheets, so keep your eyes peeled! If you've got any ideas for what you'd like to be able to do in Sheets, please feel free to get in touch.
My Post of the Week is from the brilliant Glenn Gabe who shared his analysis and findings from Google's Product Review update. I love how he uses an example to describe the anatomy of what a good product review should look like. A must read 🔥
Until next week!
Andrew Charlton