Post of the Week
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Google webspam report: 60% increase in spam detection
Web spam is on the increase! Google said the company detected 40 billion pages of spam every day, that's up from 25 billion in 2019 😲
You’re a Content Marketer, Not a Writer
"All great content marketers are good writers, but not all great writers are good content marketers." A fantastic article from Ryan Law 👏👏
AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study
SEO for news has not changed. You still need a good mobile experience to succeed in Top stories, and AMP does have the advantage. Nonetheless, Daniel Smullen shares some interesting results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings!
Analyzing 2 Million URLs: What We Learned About Core Web Vitals
Searchmetrics has recently analysed over 2 million URLs in a study to learn more about core web vitals. 96% of all websites did not each of a good score in all three core web vitals!
Adding User-Centric Content to Target Featured Snippets: SEO Split Testing Lessons from SearchPilot
Find out what happened when a travel customer of SearchPilot's tested adding user-centric content to their car rental page...👀
Processes & Frameworks
Do Citations Still Matter for Local Search?
Citations have always been an important element for creating a strong foundation in local SEO. Darren Shaw argues that there's some value in citations and provides a number of reasons why. Worth checking it out if you're in local SEO.
How Long Should it Take to See SEO Results?
This is from 2020 but I've only just spotted it and it's a pretty interesting way of setting expectations in performance for clients. Obviously every site is different, but the team at Uproer have used performance from their past clients. Lots of variables here, but I like it.
Meet Image Optimization, A New Smashing Book By Addy Osmani
This book looks amazing from Addy Osmani. Images are the heaviest, most requested assets on the web. Some of our biggest size savings and performance improvements can come through a better image optimization strategy. This book shows you how!
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]
This is a fantastic resource from Aleyda. A keyword mapping cheatsheet for ecommerce and Saas sites. 🔥
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Hi there 👋
Some very interesting stuff in this week's issue, with a load of case studies and templates you can use and learn from.
You'll need a coffee in a hand and some deep focus for my Post of the Week. I spotted this from Richard Fergie - Eugene Yan provides a detailed and visual overview of how search engines process and match queries, including lexical matching, graph matching, and embedding-based methods. 🔥
Until next week!Andrew Charlton