Post of the Week
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Let's talk about socks, baby!
A quick refresher on the study: ContentKing is researching how organizations and SEOs deal with technical issues and unwanted changes.
We're currently at 458 of the 750 contributions we're aiming for, so we're making a final push to get your input. So far, we've received a lot of great feedback on the study (who knew these studies could be fun!) and folks love the socks! ❤️ 🧦
Andrew already claimed his socks. Join him and help us get to the 750 contributions and you'll get a free pair of socks too!
Content
13 Tips for Writing Product Descriptions That Convert
Himani Kankaria with an awesome article on writing ecommerce product descriptions that convert and sell, with examples and templates!
Tech
How To: Schedule Sitebulb Crawls With Email Notifications
If you love the idea of scheduling crawls via Sitebulb and receiving automatic email notifications - this one's for you from Ian Lurie 💡
Google Advanced Search Operators for Competitive Content Research
Knowing search operators can save a lot of time and also help you understand both your own site and your competitors' some more! Check this fantastic list of advanced search operators out by Dr. Pete Meyers 🔥
Case Study
Scaling SEO traffic from 920 to 14,577 Sessions in 6 months
I think you'll like this one from Benji Hyam! A tremendously open and transparent case study on how he helped scale Circuit's SEO traffic from 920 to 14,577 in 6 months.
Processes & Frameworks
Who Will Amplify This? And Why?
Rand walks through the key reasons your audience isn't showing up, elements of sharing-inducing emotion you can use to earn amplification, as well as a whole lot more! 🔥
Tools
Find The Right SEO Tools
What a fantastic resource by Sam Underwood - find the best SEO tool for the job! 👏 👏
My Products 💡
Forecasting For SEO (Video Course)
Join over 180+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋
For the first time I've been playing with GPT-3 in a meaningful way to support with page title creation, unique angles for content and to automate parts of my content briefs.
Check out my recent Linkedin post that was all written using GPT-3. Rather unnerving! But GPT-3 articulated it better than I can, "A symbiotic relationship between automation and human creativity can lead to more powerful work. 🤖"
For, what I believe is the first time, my Post of the Week is another newsletter! If you're not already subscribed to Tom Critchlow's The SEO MBA, please go do it now. He's just released what I think is his best yet on mindset shifts for strategic SEO. I'll leave you with an extract:
"I dislike the word audit and everything it stands for - and one of the reasons is that it anchors us to a binary definition of broken and fixed."
Until next week!
Andrew Charlton