Post of the Week
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ContentKing: Full Situational Awareness for SEOs
As an SEO, it’s your goal – and responsibility – to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your website’s content.
Experience what full situational awareness feels like. The first 45 days are on Andrew.
News
Video SEO best practices for ecommerce
Google has recently released a guide on Video SEO best practices for ecommerce including where videos can appear in search results and how to get the most out of Google Search and Discover.
Tech
Learn Python for Better SEO: Here’s How
An awesome intro into learning Python for SEO from Liraz Postan, with some industry expert insight!
Case Study
Adding Ratings and Reviews Structured Data: SEO Split-Testing Lessons from SearchPilot
How does adding reviews structured data impact organic traffic to local pages? SearchPilot ran two tests to find out...👀
Processes & Frameworks
The Complete SEO Guide for Beginners
Wow, what an amazing guide by Vlado Pavlik and team. As described by them, this is a beginner's guide even your grandma would understand. Everything from keyword research to link building. 🙌
We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX
Another large-scale analysis of Core Web Vitals scores, this time from Backlinko.
"53.77% of Websites Had an Optimal Largest Contentful Paint Score"
Natural Language Query Responses
A very interesting Google Patent about how Google might be generating responses to natural language queries, brilliantly described by Bill Slawski 👏.
Tools
Logical Content Flow Tool
This is such a cool tool from Chris Johnson. Logic Content Flow you say? Chris has defined it as this: "Logical Content Flow is a phrase I've coined to describe the natural hierarchal flow when headings are applied to HTML content correctly as per the Web Content Accessibility Guidelines."
This tool will help improve the flow of your site and highlight illogical inconsistencies. 💡
[Free Tool] Download all your Search Console data
Get all of your data out of search console, directly from the browser for FREE! From Dominic Woodman. 🔥
My Products 💡
Forecasting For SEO (Video Course)
Join over 180+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋
My Post of the Week is an important one. It's targeted at the Digital PR industry, but is widely applicable.
Gisele Navarro highlights an industry-wide issue with burnout, alongside some fantastic advice for both managers and non-managers alike. This really is a must read! 🔥
If you've been keeping up my with my posts, you'll know I recently dropped a script where you can get search results for 600 keywords in Google Sheets per month, for free.
If you haven't, you can check it out here!
Until next week!
Andrew Charlton