Post of the Week
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News
Large site owner's guide to managing your crawl budget
This is actually a very good guide from Google on how large site owners can optimise crawl budget. I'm generally pretty impressed with their Advanced SEO documentation.
Content
The web moves from cookies to browser-tracking
This is a short memo from Kevin Indig but a super interesting one! Are large advertising platforms like Google and Apple gaining more control and power by replacing third-party tracking with in-house solutions? Find out more!
Tech
What Is Crawl Budget and Should SEOs Worry about It?
A fantastic introductory guide into what crawl budget is from Patrick Stox, with ways to speed up or slow down crawling. 🤖
Case Study
Increase organic traffic exponentially using keyword clusters
An awesome case study from the brilliant Andy Chadwick on how you can use keyword clusters to increase organic traffic.
Twitter Carousels & Google Search: An Experiment (Real Data), How Measurement Works & More
This is possibly the best research I've seen to date on twitter carousels and Google Search. Awesome stuff from Brodie Clark
Processes & Frameworks
Funnel Analysis Hack: View Next Page Path in Google Analytics
Want to know where people are clicking to from a particular page. This is quite a neat way of setting up a custom report to get this info! By Elevar 💡
Tools
Introducing The G-Trendalyser [Free Tool + Code]: Google Trends Related Keywords Simplified
Orit has been working on her Python skills for a while and it’s really paid off with her new tool. Use it to find top trends using the Google Trends API. 🔥🔥
Google Place ID and QR Code Bookmarklet
This is so cool from Saijo George. 🔥
You can use this free bookmarklet to quickly get your Google Place ID, review link and a QR Code from Google SERPs. 👏
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Hi there 👋
Sometimes the theme chooses itself. This week we’ve got a load of fantastic articles on all things crawl budget.
My Post of the Week is from Daniel Heredia with one of the most ‘actionabley’ awesome guides on crawling and indexation using Python. 🙌
He includes a whole host of scripts on how to do things like use the indexing API, ping Google with your sitemaps automatically and even create your own xml sitemaps.
Enjoy 👏
Until next week!
Andrew Charlton