Post of the Week
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Case Study: how the White House implemented our SEO recommendations
Our article about Biden's changes to the White House website went viral. We look back and share everything that happened next, including traffic numbers and...how the White House's web team implemented some of our SEO recommendations 👀
News
Core Web Vitals for News Publishers
This is an amazingly thorough article on what Core Web Vitals means for news publishers from Barry Adams. And rather than reinventing the wheel he has linked out to a whole host of other articles on Core Web Vitals and AMP. Really impressive stuff! 👏
Understanding the sources behind Google News
This is some interesting clarification on Google News' transparency policy and what constitutes meaningful transparency from news sources.
Content
Does Fixing Old Broken Links Still Matter to SEO?
Ever fixed a link and nothing happened? Cyrus describes some reasons it may not work and how to get the most out of fixing them! 🔥
Tech
Accessibility and SEO should go hand in hand
"Despite its growing importance, many marketers view web accessibility as an afterthought."
I think this is an accurate reflection from Billie Geena who has recently published an awesome article on common accessibility issues and what to consider for SEO and accessibility. 💡
How to create a Naive Bayes product classification model
A brilliant easy-to-follow into intro using ML to classify products at scale. From Matt Clarke. He's also created a data science toolkit for ecommerce which is well worth a look!
Generate a 404 Redirect List for SEO with Polyfuzz Using Python
This is great from Greg Bernhardt. Want to match 404 URLs with existing URLs at scale? He uses a Python module called polyfuzz to fuzzy match broken and current URLs - and has even built an app here. 🙌
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Hi there 👋
I've been busy posting another SEO script last week on how to append your keywords with all locations, from any country. Perfect for local SEO at a scale. I'm also launching a new website this week which will collate all my scripts and link out to templates for them all - keep your eyes peeled 👀 🚀
I've also been playing about with other bits and bobs of JavaScript automation. I stumbled upon this fantastic script by Jose Luis Hernando which can extract index coverage report stats in bulk. It works a treat 😍
My Post of the Week is from Russ Jones on the Maker SERP Squeeze. This is some super interesting research on how manufactures/makers are being squeezed out of the SERP for single product terms in favour of reviewers, aggregators and non-manufacturing retailers such as Amazon. Definitely worth a read 🔥
Andrew Charlton