Post of the Week
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ContentKing: Full Situational Awareness for SEOs
As an SEO, it’s your goal – and responsibility – to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your website’s content.
Experience what full situational awareness feels like. The first 45 days are on Andrew.
Content
Why are content pillars useful for news SEO?
Want to know more about content pillars and topic clusters in news SEO? You NEED to read this by Jessie Willms 👏
Case Study
Winners and Losers of Google's June 2021 Core Update
An awesome analysis by Lily Ray & team, analysing 1,900 domains across 31 categories to see the impacts of Google's June 2021 Core Algorithm Update. 🔥
Processes & Frameworks
SEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model
This is a really great article by Dan Leibson 👏👏. Is the mental model we have for approaching SERPs and rankings broken? ...
5 key factors to a successful international SEO strategy
This is a great guide by Lidia Infante into the hidden people factors behind successful international SEO strategies.
Tools
Welcome to the Fastest Backlink Discovery Tool Ever
This looks pretty impressive. Semrush has dramatically decreased the time between the moment your site receives a backlink and when you can see that link reported in Semrush.
"You could theoretically publish a brand new blog post, receive a backlink 1 minute later, and then see this new backlink reported in our tool 40 minutes after your published time."
Scraping the Google SERPs with Python and Oxylabs
Scrape the SERPs with Python and Oxylabs (a Real Time Crawler API that uses a global proxy pool that will prevent Google from banning your IP).
A fantastic guide with a load of different use cases by Daniel Heredia Mejias 🙌
Keyword Volume Extractor
A free Chrome extension by Antoine Eripret to get search volume data in Search Console 🔥
My Products 💡
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Hi there 👋
I've got such a fantastic Post of the Week in this issue by Jean-Christophe Chouinard 🔥
It's the best resource I've seen to date on how to leverage RegEx to analyse Google Search Console data.
Over the weekend I released a 15% discount code for my course, Forecasting for SEO. It finished yesterday, but I'm extending it for 1 day for The Weekly SEO subscribers.
Use code 'forecastingfathers' at checkout 🙌
Until next week!
Andrew Charlton