Post of the Week
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Monitor your site's Core Web Vitals with Lighthouse
The rollout of Google's Page Experience update is in full swing, and Core Web Vitals now become a ranking factor. But ranking factors aside, visitors love a great user experience and it'll likely improve your conversion rate. So naturally, you want to keep a close eye on your site's performance.
That's why ContentKing now monitors your Core Web Vitals for all of your pages using Lighthouse. You can see current performance and track how performances changed over time across your entire site, certain sections and individual pages.
And, when your Core Web Vitals drop: of course we'll alert you!
News
Google News SEO: The Definitive Resources List
Want to know all the official documentation related to Google News. Barry Adams knows a thing or two about Google news and has started to regularly curate a list of documentation, guides, resources, and tools for optimising your site for Google News 💡
How HTTP status codes, and network and DNS errors affect Google Search
"All 4xx errors, except 429, are treated the same: Googlebot signals the indexing pipeline that the content doesn't exist." Interesting transparency from Google 👏
Tech
Knowledge Graph API.ipynb
A cool script by Tobias Willmann that checks to see if a knowledge graph exists for a person and returns it.
Retrieve the "Not Provided" keywords from Google Analytics from Google Search Console with Python
You'll need to translate this from French...but it's worth it!
There's so much work been put into this from Pierre Rouarch. 🎤⬇️
Outreach
Creative Commons Image Link Building Strategy — Free Template
This is such a creative link building strategy highlighted by Steve Toth of SEO Notebook (which you should definitely subscribe to). How can you drive links to free images? Check it out 🙌
Processes & Frameworks
What Google’s FAQ Schema Update Means For Your SEO Strategy
Brodie is one of the best at reporting and analysing new Google Search feature changes. Brodie talks about some of the new limits on FAQ schema rich results Google has enforced, in addition to some older limits (that I didn't even know about). 👏
How to Group Keywords and Build Topic Clusters at Scale: Jonas Sickler (Terakeet)
What an awesome presentation from Jonas Sickler on all things Topic Clusters. Must watch 🔥
Tools
GMB Everywhere - Free Local SEO Tool
The GMB everywhere extension has just launched a new feature that allows you to analyse reviews among other things!
Core Web Vitals Technology Report
Great stuff from Rick Viscomi. An interactive Data Studio report comparing Core Web Vitals from various technologies and platforms.
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Hi there 👋,
There was some terribly sad news in our industry last week as Russ Jones unexpectedly passed away. I never met Russ, but his work at Moz inspired me to learn more about SEO, and his content since then such as, The Maker SERP Squeeze, continued to inspire me.
My Post of the Week is dedicated to him with his fantastic personal blog, The Google Cache. Dig into the archives and you'll find some real gems. He was one of the brightest minds in SEO. Thinking of his family and friends at this time ❤️
Andrew Charlton