Post of the Week
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ContentKing: Full Situational Awareness for SEOs
As an SEO, it’s your goal – and responsibility – to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your website’s content.
Experience what full situational awareness feels like. The first 45 days are on Andrew.
News
Change Page URLS with Redirects
Another fantastic, transparent guide from Google. Learn some more about how Google handles redirects and what is meant by 'Crypto Redirects'. 🤔
Tech
Guide to SEO on-page scraping with Python
Daniel Heredia shows you how to use Python to scrape all the relevant data from a page for SEO analysis 🔍 🐍
How to recover lost Android-based (direct / none) traffic in Google Analytics
Direct traffic isn't all that it seems. Many consider this as hidden/non-attributable data but in this guide Arnout Hellemans describes a clever way of getting a lot of that data back!
Case Study
Improving Cumulative Layout Shift at Telegraph Media Group
This is such an awesome case study from Chris Boakes on how Telegraph, the leading UK news website, managed to improve their CLS score in two months. Very actionable with examples and the tools that they used 👏
Processes & Frameworks
Steal Our SEO Specialist Job Description Template
This is great from Si Quan Ong. An SEO specialist job description validated by 15 SEO hiring managers. 👏
Search Data, Trends & Analytics: Catching the Pulse of a Market and its Consumers (no cookies required)
Very much enjoyed this article from Alex Papageorgiou and how you can use search data strategically in your business. 💡
What SEOs Need to Know About Core Web Vitals & Performance Testing
What an amazing guide to Core Web Vitals from Patrick Hathaway. Appreciate the amount of work that this would have taken to put together 🙌
We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content
Yes, correlation does not equal causation but this Industry study from Brian Dean has some super interesting stuff in it! It analyses why content tends to be evergreen over time.
Tools
Improve Speed with Lazy-Loaded Youtube Videos (+Autoplay)
This is such a clever script to lazy-load YouTube videos and improve page speed by Arya Ziai😍
My Products 💡
Forecasting For SEO (Video Course)
Join over 200+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
SEO Forecasting in Google Sheets
This is part of my SEO forecasting template from my course, Forecasting for SEO, which includes a simple linear regression + seasonality and additive Holt-Winters model. 🚀
Hi there 👋
Another month, another core algorithm update. I've definitely felt this one across some of my sites 😬
I'm sure we'll have a lot of analysis on the update come next week's issue!
Last week I decided to drop part of my SEO forecasting template (from my course) for free. It includes a simple linear regression + seasonality model and additive Holt-Winters model. I use it A LOT, so hopefully it will come in useful! 📈
My Post of the Week is from the brilliant JR Oakes, and it's centred around an important topic you don't seem to hear a lot about: server migrations. The article provides everything you'll need to track across 4 key stages: 1. Prep 2. Sandbox/Staging Environment 3. Migration and 4. Post-Migration.
A must read 🔥
Until next week!
Andrew Charlton