Post of the Week
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Tech
Competitive SEO URL Analysis with Python
A fantastic script from Greg Bernhardt, with info on how to match your URLs with your competitors' to see any differences in page titles and keyword rankings and more. He's also built an app on Streamlit.
Case Study
12 Experiments for Tabbed Content SEO
I love experiments like this! Ryan Siddle compares 12 experiments for tabbed content with his results from 2018.
Google’s July 2021 Broad Core Update – Rapid-fire Insights From The Summer of Two Core Algorithm Updates
As usual, a fantastic in-depth overview of the most recent core algorithm updates by Glenn Gabe.
Processes & Frameworks
User perception, organic search, and algorithm updates
This is a great growth memo from Kevin Indig as he makes the case that UX & design play a significant role in user perception, which ultimately impacts rankings. Several great case studies in here too!
Site Architecture: How To Build A Website That Ranks And Converts
Pretty solid intro into site architecture from the team at Onely 🔥
Google’s Inverted Index of the Web
An awesome read from Bill Slawski as always! Get some insight into the basics of Google's web indexing.
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Hi there 👋,
Well isn't this is a late issue! Apologies, I'm taking a short vacation in the middle of nowhere and it's been a challenge to get online 😬😅
Anyways, better late than never! I've focused on July's core algorithm update in this issue with two outstanding pieces of research from Lily Ray and Glenn Gabe. Lily Ray and team collected Sistrix Visibility Index scores of over 2,300 domains within its U.S index and used that to support their analysis. It's super useful and has made my Post of the Week! 🔥
Until next week!
Andrew Charlton