Post of the Week
10 Case Studies To Show that Page Speed Matters
As SEOs we instinctively push for faster load times. We all know it's been a ranking factor for years, and more importantly: faster sites make more money. But securing the resources to make it happen is no small feat.
The ContentKing team combed through dozens of page speed case studies, selecting the 10 most interesting ones and summarized their findings.
So the next time you need to get sign-off on page speed improvements, you'll have no shortage of arguments and collateral to make your case!
Learn more – and get more – from Search
Google is rolling out an 'About This Result panel' which provides information on some of the factors leading Google to connect the result with the query. Currently only available in the US.
Google: Redirects Signals Stick With Destination URL After A Year
An interesting thread by Gary Illyes with insight into how Google treats redirects. Summarised by Barry Schwartz.
Processes & Frameworks
Analyzing Google Search traffic drops
Daniel Waisberg of Google describes how to analyse Google Search traffic drops in Search Console, alongside some really cool sketches!
SEO for enterprise & large websites
How to do SEO for enterprise & large website from the fantastic Dom Woodman 👏
Also, check out his tool, Search Console Data Downloader to get more keyword data from Search Console, directly from your browser.
How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts
Wondering how to make your Google posts perform better? This is a manual analysis from Joy Hawkins and the team at Sterling Sky Inc of 1000s Google Posts. 🙌
Google Data Studio Dashboard for Local Keyword Research
This is neat! A Data Studio dashboard from Andy Simpson for local keyword research 🔥
My Products 💡
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Hi there 👋,
Congrats to everyone who presented at BrightonSEO last week, there were some great presentations! 🔥
As usual, SiteVisibility has done a great job of curating all of the available slides from across the two days - and I'm sure there'll be more to come!
Google seems to be getting better at transparency (other than their vagueness around core algorithm updates perhaps). They're publishing more and more advanced SEO guides their search advocates and writers are pretty open on Twitter.
In this issue, I've featured quite a few of their articles but the one that stands out is their latest update (US only) of including more information on factors influencing a search result. I'm doubtful...but I really hope we can use this information to understand some more about why particular results rank. If you've got some examples in the US, please send them my way! 😊
Until next week!Andrew Charlton