Post of the Week
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ContentKing: Full Situational Awareness for SEOs
As an SEO, it’s your goal – and responsibility – to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your website’s content.
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News
A reminder on qualifying links and our link spam update
You best tag those links. G has quickly transitioned from a subtle nudge to... 'you better mark up those affiliate and guest post links before we throw a manual penalty your way!' 😅
Content
The State of Technical SEO Report from Women in Tech SEO and Aira
Contribute your thoughts on the state of technical SEO. From Women in Tech SEO and Aira.
Tech
How to Automate the Search Intent Clustering of Keywords
Wow this is amazing from Andreas Voniatis. Automating search clustering with Python! 🔥
Crawler Hints: How Cloudflare Is Reducing The Environmental Impact Of Web Searches
This looks very interesting indeed! Cloudflare observed that 53% of 'good bot' traffic is wasted (ie. search bots) and finding a solution to reduce that wastage could save as much as 26 million tonnes of carbon cost per year!
They introduced a solution: Crawler Hints. Crawler Hints proactively tell a search engine when a page has changed, rather than having to wait for the search engine to discover a change has happened. Find out more!
Processes & Frameworks
Offense vs. defense SEO
"The saying offense wins games, defense wins championships is true in SEO"
In this memo, Kevin talks about taking 'big bets' as an SEO with some brilliant quotes from The Black Swan by Nassim Taleb.
Why Content Pruning Matters for SEO & How To Prune Your Underperforming Content
A recap from Andy and Suganthan's presentation on why content pruning matters for SEO. A ton of interesting things in this, love it! 🔥
Why now is a great time to begin (or pivot in) your SEO career
Great article from Matt Tutt on becoming a freelance SEO, with insight from a load of top SEO's 👏
Tools
Generate FAQs for your pages automatically with What The FAQ!
Wow - this tool is amazing by Charly Wargnier. Input a URL and get quality question & answer pairs! 😍
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Hi there 👋,
Super excited for this issue! It's jam-packed with tools, case studies and insights that I'm sure you'll find interesting.
My Post of the Week is a case study from Michal Pecánek of Ahrefs who expertly analysed Wise.com's SEO strategy (which I'm a huge fan of). It describes how they've used a custom-built CMS to fit around their SEO needs and scale thousands of landing pages, to how they seamlessly migrated millions of pages. This one is a must read! 🔥
I also want to plug The State of Technical SEO Report. Aira has teamed up with the amazing Women in Tech SEO to provide what I'm sure will be one of the must useful reports on technical SEO out there. If it's anything like Aira's State of Linking Building report, we're all in for a treat!
Please, please, please contribute your thoughts 🙏
Andrew Charlton