Post of the Week
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Content
Keyword Research and The Search Volume Illusion
Great article by Camden Gaspar, which introduced me to a new term...'The Term Pool Multiplier'. How and why low-volume keywords can generate a substantial amount of traffic 🔥
Tech
Speeding up WooCommerce – The Complete Guide
One of the most exhaustive guides I've seen to help speed up your WooCommerce store! Really impressive. By Thomas Audunhus 💨
Case Study
Google Discover: 10 Characteristics of Top-Performing Content [Study]
Lily Ray with a fantastic piece of research into the top characteristics of Google Discover content. She analysed 7,274 URLs receiving traffic in Discover from 23 different domains!
Processes & Frameworks
International Keyword Research & Content Optimization SEO Worksheet
A great way to map international keywords by Aleyda Solis 🌍
500+ unsolicited SEO tips
If you don't follow Mark Williams-Cook on Linkedin, then you really should!
He's been dropping one SEO tip per day, since forever! And has curated them all in this article. There's something in here for all levels of SEO. 🙌
Tools
Free SEO Templates, Checklists & Guides to Kickoff & Improve SEO Work
This an awesome list of free SEO templates by The Gray Dot Company. 👏
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Hi there 👋,
Got an awesome Post of the Week to share with you this week by Ryan Law. Not only is he a fabulous writer, but his articles are novel and forward-thinking. This one, The Search Singularity: How to Win in the Era of Infinite Content, talks about the rising tide of AI content and the implications of it heading to mass adoption.
He believes "In the next few years, our single biggest task as content marketers will be to rise above this tide of mediocrity."
A must read 🔥
In other news, I shared a thread on the Semrush Twitter account last week on my freelance SEO journey so far. I shared everything on how I started up, attracted new clients and managed clients solo. For those thinking about making the leap from full-time employment, I hope it helps 🙏
Until next week!
Andrew Charlton