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How MAGO avoided facing legal action thanks to ContentKing
A bug on MAGO’s site resulted in many page titles advertising prices at $0.00.
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News
Google Title Tag Update: A Highlight for Extraction Methods & Approaches to SEO
Another great update on the most recent title tag changes by Brodie Clark. 👏
Is Google Showing Different Organic Titles in August 2021?
Great update from Lily Ray on some of the new changes affecting page titles in search results (with examples!).
Tech
Magento SEO: The Guide to Optimizing Magento Websites
A solid guide to Magento issues and configs by Chris Long 🙌
Export Search Console Page List via Screaming Frog
How to use Screaming Frog to to discover, crawl, analyse and export your Google Search Console URLs by Eric Mandell 🐸
Google Alerts and Outreach with Python
Another awesome article from Daniel Heredia. This time on how you can automate your outreach process by using Python to build an automated workflow that extracts the contact details of brand mentions!
Processes & Frameworks
B2B Content Strategy: A Framework to Kickstart Yours
Very much enjoyed this article on B2B content strategy from Camden Gaspar. Ton of examples, detailed and visual! 🔥
Tools
Layered SEO Analysis for Happy Clients
This is really cool from Colt Sliva of iPullRank. A Streamlit tool where you can upload multiple time series data, overlay algorithm updates which makes it easier to break down complex problems and communicate performance changes to clients. Impressive stuff 🔥
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Hi there 👋,
This week I've honed in on a recent page title update from Google. Google has been modifying page titles for quite some time, so this is nothing new per se, but it seems a lot more aggressive. It's difficult to see whether this is a positive or negative change just yet, but the SEO community has jumped on some weird and wonderful examples. For example, changing 'President Joe Biden' to 'Vice President Joe Biden' - whoops.
I'm likely going to be creating a Google Sheets script in the next week or so where you can see whether your own page titles have changed. That means you'll be able to have some level of visibility over it.
My Post of the Week is by Lazarina Stoy who I'm continually impressed by. She has built an amazing Data Studio dashboard that takes data from Semrush or Ahrefs and groups keywords by search intent. It looks great too! 🔥
Until next week!
Andrew Charlton