Post of the Week
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News
Google Redefines What is Considered Low Quality Content
A change to the Quality Rater Guidelines is always interesting! Matt Southern summarises a new update that redefines what is considered 'low quality content'.
Tech
The Ultimate Guide to SEO Crawlers
Tomek Rudzki with a detailed overview of 10 SEO crawlers, across both desktop and cloud-based. A fantastic guide 👏
SEO keyword clustering in Google Search Console
This is in Spanish, but it'll auto translate!
Very interesting article by Lino Uruñuela on how you can use Python with Search Console data for better grouped insight on keyword data. 🔥
Low-hanging fruits Reports with Search Console and Data Studio
This is a great run-through from Pragyanshu Labh on manipulating search console data in Data Studio to find low hanging fruit opportunities. Ace!
Case Study
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
This is a great case study from Kristen McCormick and the team at Wordstream on how CTR for one of their most important queries for a page dropped by 21% because of Google's recent title tag update. Check out the article to see how they resolved it!
Processes & Frameworks
Googlespeak™ - How Google Limits Thought About Antitrust
Cyrus raises some very good points in this article - definitely worth a read. He's certainly not sitting on the fence, which I love! 🔥
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Title Checker [New Script]
Check how Google is changing the appearance of your title tags. 🚀
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Hi there 👋,
Following last week's update by Google on title tags, which are now being more aggressively changed algorithmically than ever before, I decided to launch a Google Sheets script to check your title tags vs how Google was displaying them. You can get 600 free requests per month.
I'll likely be updating the script this week to also include meta descriptions, as well as timestamps (an edit which someone kindly shared with me on Twitter).
My Post of the Week is the most recent article from Tom Critchlow and The SEO MBA. The article highlights the differences between 'problem solving consulting and capacity building consulting' and emphasises why you should shift to a capacity building mindset for SEO success. He sums it up brilliantly in his concluding paragraph:
"Problem solving has its place but the most successful projects I’ve worked on are where I’ve been able to reign in my instinct to solve problems and instead worked to help the organization see key SEO initiatives as inherently valuable and invest in new systems and new capacity to work on them."
Until next week!
Andrew Charlton