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News
Bing content submission API now available to all
You can now submit your content to Bing without the need for crawl. This has been in Beta for ages, so glad it's now been released to all!
Processes & Frameworks
Word Count Content Study 2021
Correlation != causation of course, but this is a very good study by Embryo nonetheless on word count in search results.
Proposing Better Ways to Think about Internal Linking
This is an oldie but goodie! Re-read this after following this fantastic thread by Will Critchlow. The best thing you'll read on internal linking today.
Tools
Automatically Generate Your Meta Descriptions Using Python and BERT
Want a quick way to create meta descriptions at scale using Python? Follow this step-by-step process by Lazarina Stoy 🔥
Bookmarklet: Compare SERP titles to actual onpage titles and h1 heading
Super useful bookmarklet by Christian Hänsel to check whether Google has changed the appearance of page titles 👏
Improve PageSpeed on my WordPress Site
Jean-Christophe Chouinard with some great steps he undertook to improve page speed on his Wordpress site (as well as talking about some alternatives to Wordpress).
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Hi there 👋,
Last week I updated my page title checker script to also include meta descriptions, as we know Google has been changing them for some time. After several tests, it's very interesting to see how much they change (and how often).
In this issue, I also link to another useful tool to check your page titles - a bookmarklet created by Christian Hänsel. And the Keyword Surfer Chrome extension has also been recently updated to provide this information (as well as search volume in search results, if you don't use it).
My Post of the Week is not title-tag related, but a super interesting case study from Glenn Gabe on the affects of changing ecommerce category descriptions on rankings, from completely hiding descriptions to shortening them. He also ends the article with some tips to build a logical process for implementing changes across your category pages. Great stuff! 👏
Until next week!
Andrew Charlton