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Hi there 👋,

I've now managed to read through all of the presentations from BrightonSEO, and I'm jealous of all of you that got to be there! The standard was fantastic 👏 👏

My Post of the Week is from one of my favourites by David Lewis of Trainline. They found that 36% of monthly crawls were going to pages with little value, and inadequate internal linking meant that Google wasn't crawling a large part of the website.

This presentation shows the phased approach they undertook to remove 130 million pages. 🔥

Until next week!

Andrew Charlton

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