Post of the Week
Sponsored Link
Case Study: How Impremedia erased waiting times for SEO audit results with ContentKing’s real-time monitoring
Impremedia’s digital team monitors millions of pages daily. But with only legacy crawling tools at their disposal, they were limited to scheduled crawls and long waiting periods to get the results.
This is when they discovered ContentKing and began using its unique real-time monitoring and instant alerting, along with powerful segmentation, to manage their websites more effectively.
Santiago Maniches, Director of Product and Online Marketing at Impremedia: “I think ContentKing truly changed the game with real-time monitoring. For me it meant I don't have to wait for the next scheduled crawl to go fix a site. This is really revolutionary."
Content
7 Lessons learned from scaling a content machine at Crossbeam in 18 months
Crossbeam built an email list of 22,000, as well as a steady 14% month-over-month traffic increase. Sean Blanda describes 7 key lessons learned!
Using Automations To Scale Your Content Program
I absolutely love this presentation from Kameron Jenkins, Content Lead at Shopify. On using automation to scale your content strategy 🔥
Tech
A Guide to the Command Line for SEO [Learn 20+ Commands]
Will Nye showing you how to leverage the command line to improve your workflows with shortcuts and automations. Some super useful stuff in here like how to combine multiple files into one with one simple command.
SEO Experiment with pyCausalImpact and GSC
How to evaluate SEO experiments with Google Search Console and CausalImpact. Great tutorial by JC Chouinard đź‘Ź
Case Study
Adding Internal Links to Home Page Footer: SEO Split Testing Lessons from SearchPilot
Another interesting SEO split test from SearchPilot. Find out what happens when you add more internal links to the homepage footer...
Tools
Keyword Combinator | SEO Tool to Combine Keywords
A very useful tool to combine variations of keywords with modifiers and export to CSV. Great stuff by Matt Wright!
Zyppy SEO — Higher Google Rankings & Traffic
Run title tag experiments, monitor changes against ML Predictions and even publish changes via the Zyppy dashboard. This tool looks amazing from Cyrus! 🔥
My Products đź’ˇ
Forecasting For SEO (Video Course)
oin over 250+ SEOs who have used my course đź“Š
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there đź‘‹,
I've now managed to read through all of the presentations from BrightonSEO, and I'm jealous of all of you that got to be there! The standard was fantastic đź‘Ź đź‘Ź
My Post of the Week is from one of my favourites by David Lewis of Trainline. They found that 36% of monthly crawls were going to pages with little value, and inadequate internal linking meant that Google wasn't crawling a large part of the website.
This presentation shows the phased approach they undertook to remove 130 million pages. 🔥
Until next week!
Andrew Charlton