Post of the Week
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Product Pages: 17 eCommerce SEO Best Practices
Black Friday/Cyber Monday is fast approaching — and in the lead up to the big day, most eCommerce sites generally focus their attention on the homepage and category pages.
But if your product pages don't play a central role in your SEO strategy, you're missing out. Product pages often get a ton of organic traffic from visitors who already have their credit card handy.
Learn how to leverage your product pages to boost your SEO performance and your revenue.
News
Rich result status reports
A welcome update. Google is adding more details to some errors on Search Console Rich Results status reports to make them more actionable 🙌
How to control title links and snippets in search results
Google has recently published two new guides on:
Content
LSI Keywords: What are They and What to Use Instead
Don't be fooled by the headline. This fantastic article by Sam Underwood talks about the real application of LSI and how it doesn't apply to SEO. Instead he recommends things you should be doing!
"In this article, I’ll explain why you shouldn’t waste time considering LSI and what to do instead."
Tech
How to Do A JavaScript Audit for SEO
The Gray Dot Company continues to impress me with their content. This guide is no different - and talks about JavaScript Frameworks, helpful JS auditing tools and common JS issues, with potential scenarios to prioritise JS issues! 👏
Case Study
What happens to crawling and Google search rankings when 67% of a site's indexed urls are pagination? [SEO Case Study]
As always a superb case study from Glenn Gabe to help educate SEOs - this time on pagination. 👏
Processes & Frameworks
Understanding How Facebook Disappeared from the Internet
Remember when Facebook disappeared? Well, this article from Celso Martinho and Tom Strickx does an awesome job of describing how it happened and just how fragile the internet is.
SEO Flowcharts To Support SEO Decision Making
This is super useful from Aleyda! 10 SEO Flowcharts to help you with SEO decision making 🔥
Tools
Introducing Golden Open
This looks so cool! Golden has opened up their free accounts to request data, or use their query tool to access rich information on topics and entities (among other features). Well worth looking into! 💡
My Products 💡
Forecasting For SEO (Video Course)
Join over 250+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Last week I announced that I was launching my very own SEO consultancy; Crawl 🎉.
Crawl will be a fully remote consultancy that leverages the growing, global freelancer economy. We aim to provide a direct line to senior-level SEO consultants. Much larger than that though, I want Crawl to be a leading learning destination for SEOs.
As part of that change, we'll be launching Crawl Academy in 2022, which will be a premium learning platform for SEOs to supercharge their knowledge. And I'll also be connecting all of my personal projects, including The Weekly SEO, with Crawl in the next two months.
The Weekly SEO won't change, it'll just become visually integrated with the Crawl brand. I also want to improve the variety of content we curate too; and so I'll be personally investing a lot more time into it.
I'm so excited! 😬 You can read about my journey so far, and all of the changes in my most recent article below 👇
Until next week!
Andrew Charlton