Post of the Week
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News
Continuous scrolling comes to Search on mobile
This is a biggie! Google is rolling out continuous scrolling across most english searches on mobile in the U.S!
Google search’s next phase: context is king
Really loved this article by Dieter Bohn on some of the AI advances presented in Google's recent Search On event.
Content
Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
An awesome intro to the possibilities and pitfalls of GPT-3 for content generation in SEO by Vincent Terrasi 🔥
What if Performance Advertising isn't Just an Analytics Scam?
Mack Grenfell presents a great counter to Rand Fishkin's argument, what if performance advertising is Just an analytics scam?
Processes & Frameworks
11 Common Enterprise SEO Problems and Solutions
Work in enterprise SEO? This is an incredibly interesting article by Andrew McDermott from iPullRank. He describes the SEO strategy of some of the winners of enterprise SEO, as well as some of the problems (and solutions), like getting buy-in from engineering teams.
Agile SEO 101: Building a Continuous Improvement Machine for SEO
The Gray Dot Company keeps on killing it with their content! This one by Tory Gray and Sam Torres, is a presentation on building a continuous improvement machine for SEO 📈
What is a Topic Cluster for SEO? (10+ Questions and Answers)
A fantastic, comprehensive guide into topic clusters for SEO by Samuel Schmitt 👏👏
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Hi there 👋,
Thank you for all the support last week as I launched my SEO consultancy; Crawl 🙏
Some great content this week! My Post of the Week is The State of Technical SEO Report by Aira and Women in Tech SEO. This is result of 873 responses and expert commentary, which answers questions like the SEO tools used for technical SEO, the risks to technical SEO success, ranking signal assumptions, and more.
It's a superb collaboration and I invite you all to have a good read through! 🔥
Until next week!
Andrew Charlton