Post of the Week
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News
Google Charges More Than Twice Its Rivals in Ad Deals, Unredacted Suit Says
Yikes, Google takes a cut of 22% to 42% of U.S. ad spending that goes through its systems. There's a load more in the unredacted suit too - worth checking out this thread!
Content
Internal Links - What, Why, When, Where and How
This is a superb thread by Lyndon NA (Darth Autocrat) on internal links. It's a two-part thread and is worth every single minute of your time. He's a fantastic contributor on Twitter - and I really hope he launches a blog 🙏
From $0 to $200,000 in 12 months: the truth about solo growth
A very honest article from Ryan Darani on going from $0 to $200,000 in 12 months. Lots of great stuff in here like how he used LinkedIn to generate $100,000 in leads in 9 months! 👏
How to go (and stay) Freelance: Five tips from Five years in
Some very smart advice from Charlotte McMurray on what she's learned 5 years into freelance! 💡
Processes & Frameworks
How to fix the SEO issues that keep you from achieving your goals
JR Oakes with a brilliant article on how to fix SEO issues that are keeping you from achieving your goals. Some great processes in here you can replicate too - like how they're using Notion to communicate issues clearly, and their prioritisation framework.
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
Great overview of Google's title tag changes by George Nguyen including what you can do if you’re unhappy with how Google changed your titles.
Tools
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Hi there 👋,
Oh, Google has had a bad week. And to be honest, It's really shocked me!
There have been various threads on the unredacted complaint from the Texas AG, but here's some of what's been alleged:
Crazy. Here are some brilliant threads that provide more info:
Leaving that side, my Post of the Week is an article by Robin Lord which I discovered from his amazing thread on the challenges of rolling out Python scripts to your team. If you've faced these challenges, check out the solution he's found 👇🔥
Until next week!
Andrew Charlton