Post of the Week
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News
Google Search Central (formerly Webmasters)
Google has released a handy resource for business owners, developers and SEO professionals on how to improve the SEO of websites.
Content
How to Level Up Internal Linking for SEO, UX, & Conversion
Another great piece of content from The Gray Dot Company. Tory Gray & Tyler Tafelsky walk you through the basics of internal linking to more advanced strategies 📈
Processes & Frameworks
SEO The LSG Way: Earn Your Knowledge
Dan Leibson is a fantastic writer and I really enjoyed his latest piece on earning your knowledge in SEO. I particularly love this quote:
“You didn’t earn the knowledge for yourselves so you don’t take any responsibility for it.”
The 2021 Web Almanac
HTTP Archive has released a preview of the 2021 Web Almanac with seven chapters, with the rest being published in December. The structured data section written by Jono Alderson and Andrea Volpini is incredibly interesting!
80 tools, websites, and extensions to up your digital PR and content game 🔥[Thread]
Katheryn Rhian Watson with a super thread on a load of resources to make your life easier and happier! I hadn't heard of a bunch of them 🔍
Online Reputation Management [Thread]
Another hugely interesting thread by Lyndon NA (Darth Autocrat. This time on a topic you don't hear enough of; online reputation management. Enjoy! 🧵
Tools
Free PR Database of 4k+ Journalists
Get access to 4k journalists within just a few clicks. Free access to journalist names, emails, LinkedIn, and media names. 💡
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Automatically generate title tags & meta descriptions with GPT-3
Use GPT-3 to input a keyword and automatically generate a page title and meta description 🚀 🤖
Hi there 👋,
As of last week you no longer need to join a waiting list for OpenAI's GPT-3 🙌 And because I've been waiting for ageeeeees, I dived straight in.
I created a few things. The first is a formula in Sheets to automatically generate title tags & meta descriptions with GPT-3, the second (which I'm releasing soon), is a formula that creates 'award winning' digital digital PR headlines for any website category you enter. I used all of the winning digital PR campaigns from this year's UK Search Awards to 'program' GPT-3 💡🏆
GPT-3 is genuinely incredible - but I hope it doesn't get abused (I'm already seeing this happening) 🙏
My Post of the Week is an awesome post from Andrea Volpini 🔥
See how you can build content hubs by leveraging deep learning and data in a knowledge graph! 🤖He's even included a Google Colab notebook! 🚀
P.S I've got 50% off my Forecasting For SEO course. Use 'forecast50' at checkout 🛒
Until next week!
Andrew Charlton