Post of the Week
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How SEO agency Blue Array avoided $200K revenue loss for a client
One of SEO agency Blue Array's clients made a change that caused page titles to be removed across 5,000 key pages.
Blue Array was notified immediately and alerted their client to revert this change right away.
The revenue loss avoided? North of $200K!
Content
Search intent: a guide to implement it in your SEO strategy
What is search intent and how do you implement it in your SEO Strategy? Awesome thoughts from Lidia Infante 💡
Tech
How to find 404 errors on your website — and what to do with them
I love this article from Natalie Stubbs on 404s. 404s get a bad rep, and a lot of SEOs get them wrong. This paragraph is spot on:
"But 404 errors are not an inherently bad thing. In fact, returning a 404 error page when a user navigates to a URL that doesn’t exist is often considered best practice. Google has stated many times that 404s alone don’t harm your overall website’s indexing or ranking. So what impact are 404s actually having, and is there any real benefit to cleaning up 404 errors on your site?"
Case Study
How I automated an entire niche of competitor evergreen keywords [Thread]
Dan Smullen with a superb thread on how he automated an entire niche of competitor evergreen keywords to produce 475 topic clusters worth a potential of 1M MSV using Ahrefs, Screaming Frog & Keyword Insights. 💪
Processes & Frameworks
How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content
The proliferation of great keyword clustering tools has helped embed clustering as part of most SEOs' processes. If you're not familiar with it, Zoe Ashbridge has just released a great article describing benefits and how to use it.
The Illusion of The 9-5 Job Security
Job security is one of the first questions any freelancer is asked, "so are you not scared?" 😱
This is a fantastic article by Nick LeRoy on why there is no such thing as job security and how you can get more control as a freelancer. 👏
14 Tips for First-Year SEO Freelancers
Looking to jump into freelance SEO, here's some excellent quick tips from Adam Gent from his first year as a freelancer!
My Products 💡
Forecasting For SEO (Video Course)
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Hi there 👋,
Sorry it's a little late this week, I've been on holiday! 😊
A real mix of content this week; a YouTube video, a thread, a newsletter issue! Exciting times.
Our Post of the Week is from Luke Jordan who has created a 32 minute video on how he grew a website to 1 million visitors in 15 months, with no paid ads! There's no agenda here at all; he's not trying to sell a course, newsletter or anything like that - just amazing content.
He's also using it as a way of raising awareness for his fundraiser (now at £1,840) for The Trussell Trust, which are working to end the need for food banks in the UK. It would be a great if you could support it! 🙏
Until next week!
Andrew Charlton