Post of the Week
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The State of SEO Quality Assurance in 2021
If an SEO incident costs a portion of your site's traffic each day that it's live, how much would that amount to?
The State of SEO Quality Assurance in 2021 peels back the curtain on how organizations and SEOs deal with technical issues and unwanted changes.
A first-of-its-kind research, ContentKing asked 1,200+ SEO professionals to share the ways they detect, understand, react to and resolve SEO issues on sites they work on.
News
Year in Search 2021
Discover what the world was searching for this year, from 'doomscrolling' to the impact of climate change.
Tech
Improving Page Speed for Norse Projects
This is mega impressive from Dave Peiris at Blackbird. He describes in detail how he could half the pagespeed for Norse Projects (lots of practical advice). 🔥
Case Study
Is AMP needed for SEO? Not any more.
Will Critchlow is predicting the end of standalone AMP versions sitting alongside regular web pages. What do you think?
You can see some other perspectives on his thread too and share your own.
Cats Vs Dogs - The Google Image Reading Experiment
Nice experiment from Oliver Sissons and team! 👏
John Mueller said that for "web search they don’t look at the content of images on the landing page." This experiment tests that statement, and evaluates whether image relevancy improves rankings when isolated as a signal.
Do Links Still Matter for Rankings? A Study by Ahrefs
Super interesting from Patrick Stox at Ahrefs. They disavowed links to three of their pages (brave!) see what happened...👀
Processes & Frameworks
10 News SEO Tips from The New York Times' Christine Liang
Some great tips on news SEO by Christine Liang, the Senior SEO Director at The New York Times. 🗞
A Marketer’s Guide to Using Regex in Search Console [Video]
This is gold from Annie Cushing. A 20 minute video on interesting and practical ways to use Regex in Search Console. 🔥
Product Review Snippets Not Working
As always, very interesting stuff from Oliver H.G. Mason. An ecommerce business he was working with saw a drop off in star ratings in search results. He walks through how he diagnosed and resolved the issue...and it's certainly not something I was aware of, or have come across! 💡⭐️
The start of my SEO career and what I’ve learned in my first three months as an SEO specialist
What a brilliant read from Christopher Boyce. This article describes his transition from a retail job to SEO, his learnings since being in the role for three months and how he got started with an affiliate site! 🙌
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Hi there 👋,
1 week left until I break up for Christmas. Don't fear though (I know you're not 😅), The Weekly SEO will still be running over the Christmas time. 🎄
It's a real cracker this week. Lots of practical advice and case studies, from a risky experiment by Ahrefs to disavow links to a quirky issue with rich results.
My Post of the Week is The Animalz Content Marketing Benchmark Report 2021 by Ryan Law and Andrew Tate. "This research is based on 155,748,541 pageviews of data from over 60,000 pieces of content on almost 100 different blogs."
It's a great piece of research, with some useful industry benchmarks and actionable outcomes.
Bravo Animalz team 👏👏
Until next week!
Andrew Charlton