Post of the Week
Unbundled & Commoditized: The future of SEO careers?
Tom Critchlow describes why emerging roles like “SEO product manager” and “Content Ops” are interesting! You should also check out his previous article (which adds further context) on why there are no VP SEO jobs. One of my favourite newsletters to come out of 2021 👏
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News
Maximum redirects, minimum effort: Announcing Bulk Redirects
Bulk Redirects from Cloudflare: "upload and enable hundreds of thousands of URL redirects within minutes, without having to write a single line of code." 😍
Content
Mastering internal linking: The key pro-tips
This is super useful from DWX. Add a site type and page type and discover internal linking best practices for your selection. Great stuff! 🔥
The Vicinity Update: What You Need to Know About Google’s Largest Local Algorithm Update in 5 Years
All you need to know about the largest local algorithm update in the last 5 years from Joy hawkins.
Tech
Keyword Clustering for SEO using AI
Cool tutorial and Google Colab from Andrea Volpini on using AI to cluster keywords. Super interesting!
Case Study
Which site is crushing it in SEO?
Kevin Indig exported the top 3,000 ranked sites from Semrush and performed comparative analysis to see which sites consistently grew over the last 12 months. There's some great data in here! 💡
Processes & Frameworks
Google Mum Update
As usual, the fantastic Bill Slawski covers the recent Google MUM patent that was granted on December 14th, and links out to some other great resources!
Machine Learning for SEO
Looking to learn some more about machine learning and how it can be used in SEO? This is the perfect intro guide for you from Jean-Christophe Chouinard 👏
Tools
Free SEO Templates from the SEO Community: Kickoff & Improve SEO Work
An updated list of free SEO templates from Tory Gray and Begüm Kaya. 🔥
My Products 💡
Forecasting For SEO (Video Course)
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Hi there 👋,
This is my last regular issue of 2021. The next will be a roundup of the most popular articles of the year!
Thanks to you all for supporting the newsletter and putting up with my ramblings. It's appreciated 🙌
I wish you all the best of luck for 2022. Stay safe and happy holidays! 😊
Until next time!
Andrew Charlton