Post of the Week
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Spend your crawl budget wisely in 2022
You want search engines to find as many of your indexable pages, as quickly as possible.
But if you’re wasting crawl budget, search engines won’t be able to crawl your website efficiently and ends up hurting your SEO performance.
Don’t worry. We’ve covered everything you need to know including common reasons for wasted crawl budget and ways to fix the issues.
Case Study
SEO Case Study: From 0 to 75,000 Visits In 12 Months
This is a really honest account from Ryan Darani, and I'm sure reflects what a lot of us feel on some of the websites we work with. Great stuff! 👏
Processes & Frameworks
What can you do with an expired domain? 🤔
I love seeing how other people work, and this article by Ted French (as well as his newsletter) provides something a little different. This one is on what you can do with an expired domain, from black hat to the greyer shades of white!
Forming good client relationships - 11 actionable tips for consulting success
This is a hugely insightful post from Robin Lord on forming good client relationships. Particularly liked the recommendation to remove the 'invisible work'; work that the client doesn't see value from! 💡
22 Smart Google SEO Tips for 2022
Want some awesome SEO tips for the year ahead from Cyrus? Here you go! 🔥
Tools
Major Update to the Keyword Clustering Tool. (V3)
Lee Foot has added a major update to his Keyword Clustering script. The app can now group more than 50k keywords in seconds, with basic keyword intent and more. Amazing! 🔥
My Products 💡
Forecasting For SEO (Video Course)
Join over 250+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Back in the swing of things this week and looking forward to a positive 2022!
Some super interesting articles this week, from honest case studies to new tools and consulting tips. Our Post of the Week is from Roman Adamita where he shares his learnings from analysing 7 million log file events. There's some real gold in here, like:
It's a fascinating piece of research! Logs can be critical for understanding how Google is crawling your website, and you often spot things that would go otherwise unnoticed.
Until next week!
Andrew Charlton