Post of the Week
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News
New robots tag: indexifembedded
A new robots tag with a rather long name! It's actually pretty cool though and allows you some more control over how embeds are indexed.
Content
Paywalled content and SEO [Thread]
Such an awesome thread on paywalled content & SEO by Antoine Eripret 🔥
Tech
Regex For SEO: A Guide To Regular Expressions (With Use Cases)
Regex hurts my eyes but this is a great starter guide from Dan Taylor. He outlines some common regex operators, before describing how to use some more advanced operators in Search Console & Analytics.
Outreach
Link Building Tactics That Actually Work
If you haven't seen Debbie Chew's threads on link building lately, you're missing out. In this guide she spills the beans on what link building tactics work, and no longer work anymore!
Processes & Frameworks
The Compounding Value of Organic Search
This is an awesome white paper from RJ Licata and the team at Terakeet. Are your clients, or your brand, misjudging the value of organic search?
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them
An awesome deck from Aleyda Solis (over 100 slides!). She shares the worst SEO issues of online stores + detailed guidance + multiple ways of resolving them!
Hiring
Opinions About Hiring SEO Talent with Roxana Stingu
A great episode of Opinionated SEO Opinions™ with guest Roxana Stingu Head of Search & SEO at Alamy talking all things on hiring SEO talent! 👏
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Hi there 👋,
Polarising week in the wonderful world of SEO. Why? Well Brian Dean's Backlinko got acquired by Semrush - and it's fair to say it received a mixed reception from SEOs.
Whatever your thoughts on Backlinko, it follows a super positive trend of public tool providers acquiring content companies (Think Hubspot acquiring The Hustle) - and I only see this growing in the future.
My Post of the Week is from Adam Gent's brilliant newsletter; The SEO Sprint. In this article he describes what agile iterations are, why they're important and how SEOs can use them (with case studies) 🔥
Until next week!
Andrew Charlton