Post of the Week
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News
You’re Wrong About The Backlinko + Semrush Acquisition
Ryan McCready shares why you're wrong about the Backlinko and Semrush acquisition...they've instantly doubled their traffic value!
Content
Content Arbitrage: Shopping at the Thrift Shop of Ideas
I love this concept from Ryan Law; content arbitrage! In fact he's used it in practice in his own article - lending a finance concept and applying it to content marketing. 🔥
I've edited articles for industry leading companies like Shopify Plus, QuickBooks and GoDaddy...[Thread]
5 top tips on improving your editorial process by Tommy Walker who has edited articles for industry leading companies!
How to Create High-Converting Content in 2022
Some awesome tips here from Ross Hudgens on how to create high-converting content (with supporting videos). 👏
Processes & Frameworks
How SEO and product can work together most effectively...[Thread]
Will Critchlow using his vast experience to describe, with some frameworks, how SEOs and product teams can work together most effectively.
IndexWatch 2021: SEO Winners, Google US Search
Lily Ray and team have identified the 250 domains with the strongest growth using the SISTRIX Visibility Index. Amazing analysis of 2021.
3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You
This is such an interesting post by Michael Cottam! He talks about the link schemes that you didn't even know had hit you - from artificially inflated Moz DA to computer-generated content 😬
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Hi there 👋,
So excited about this issue as we wrap up for January! There's definitely some content in here I hope you haven't seen just yet.
I'm also trying to get back in the flow of writing again. I shared a thread on how you shouldn't blindly follow third party keyword difficulty metrics, with 7 alternative ways to approach it - you can read it here.
My Post of the Week comes from the fantastic Cyrus Shepard. They analysed 81,000 page titles and found that Google rewrote 61% of them (albeit minor changes). Check out his article to find out some of the common rewrite triggers!
Andrew Charlton