Post of the Week
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Tech
E-commerce SEO for Product Category Pages with the help of AI
How to use natural language processing to help build sub-categories (semi) automatically. By Andrea Volpini 👏 👏
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
Great stuff from Glenn Gabe on how you can use the URL inspection API in Excel using the Analytics Edge Core add-in. 💡
Processes & Frameworks
The State of High Performing Teams in Tech 2022
Not directly SEO-related but you'll want to read this if you lead a team! A great piece of research from Hypercontext on how tech companies can build and retain high-performing teams in 2022.
SEO Experiments - 28 ideas to move stuck rankings
Struggling for ideas on how to move the needle? Don't worry about it - Nick Swan has got your back!
Tools
Google Search Console URL Inspection API Dashboard
This is so cool! Lazarina Stoy has created a Data Studio dashboard that visualises data from the URL Inspection API (using a Screaming Frog export 🐸) 🔥
SEO Ngram Tool
Ryan Jones has just launched a huge new update to his SEO Ngram tool which now examines related search terms from Google & Bing. 🙌
My Products 💡
Forecasting For SEO (Video Course)
Join over 250+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Is SEO worth it? Are we misunderstanding the true cost of SEO investment? Tom Critchlow thinks so. In his recent article he talks about the problem in comparing SEO investment with paid media investment.
I share the sentiment that, generally, we have a simplistic view of 'SEO investment'. Unlike paid media where the majority of spend is in 'media', for an SEO strategy to work, there are various component parts, like content and product, that need to sing together - and they are expensive.
It's a great article, and my Post of the Week. 🔥
Until next week!
Andrew Charlton