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Hi there 👋,

Is SEO worth it? Are we misunderstanding the true cost of SEO investment? Tom Critchlow thinks so. In his recent article he talks about the problem in comparing SEO investment with paid media investment.

"SEO is an investment in a way that paid media is not. The timeline for investment and returns looks very different".

I share the sentiment that, generally, we have a simplistic view of 'SEO investment'. Unlike paid media where the majority of spend is in 'media', for an SEO strategy to work, there are various component parts, like content and product, that need to sing together - and they are expensive.

It's a great article, and my Post of the Week. 🔥

Until next week!

Andrew Charlton

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