Post of the Week
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Check the facts with these Google features
Last week Google dropped a feature in US search results that shows a notice on when information isn't broadly available on a trending topic yet (as well as other types of queries). Soon, they'll also be showing a label for highly cited sources in search results (Top Stories) - rolling out globally in the next few weeks.
Content
SEO Silo Structure: Why It Makes No Sense (And What to Do Instead)
Interesting perspective from Joshua Hardwick - and one that I agree with!
Pyramids > Silos. ❤️
Processes & Frameworks
Toxic links and disavows: A comprehensive SEO guide
Marie Haynes with an awesome article on when you should use a disavow file and important distinctions between toxic and manipulative links. 👏
[AMA] We are Andy and Suganthan. The Founders of Snippet Digital (SEO Consultancy) and Keyword Insights (SEO Tool)
Love this AMA from Andy & Suganthan. They've built a fantastic consultancy and one of the best clustering tools on the market 🔥
Navigating Through Departments: The Key to Making Impactful Changes in SEO
SEO is a social sport. Without other departments and people, you won't get things done. Wesley Flippo provides advice on navigating various departments to make impactful changes in SEO 🙌
Tools
Google Local SERP Checker [Free Chrome Extension]
Wow. Check Google from all over the world by installing this awesome Chrome Extension 🔥
Monitoring Search traffic (and more!) with Data Studio
A Google guide to monitoring search traffic from Search Console in Data Studio (with a free template).
My Products 💡
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Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Google is publishing changes to make it easier for users to know which information is credible or not. It's also investing $10 million to help fight misinformation about the realities and facts of the war in Ukraine.
Last week they announced that they're releasing a series of 'fact-check' features, including a new label for highly cited sources in Top Stories to help elevate original reporting. Really cool idea! They're even releasing a Fact Check Explorer to search 150,000 fact checks from reputable publishers from around the world.
Ah man, I just love my Post of the Week; Managing Expectations by finding Good Comparisons by Tom Critchlow. This is the exact same approach we use in everyone of our Roadmaps. How can you use comparisons to set expectations, and influence?
"Finding a good analog, a good comparison, allows you to manage expectations." A comparison doesn't need to be a direct competitor, but it does need to be useful. Think of websites that are a similar size, or similar resources, industry, launch date...
Tom also mentions a concept he's coined called 'believable big numbers'. These are growth estimates, justified with appropriate comparisons, with a believable big number over a 1-2 year time horizon to influence executive decision making. Love it! 🔥
Until next week!
Andrew Charlton