Post of the Week
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40+ Content Marketing Statistics to Power Your 2022 Strategy
I don't know, I'm just drawn to marketing statistics 😅
Semrush surveyed 1,500 content marketers across various verticals to get an idea of the content marketing landscape. See what they said!
Outreach
How I Built 5,660 Backlinks in 30 Days [New Strategy]
'Reverse outreach' has been going on for years and is pivotal to most link building strategies. Nevertheless, I think there are some good examples in here from Brian Dean.
Processes & Frameworks
Internal Linking: The SEO Superpower
Super interesting from Barry Adams - love his newsletter! This time he talks about how to do internal linking for news sites and why publishers rank well for entities (and how you can too!) 👏
Information Architecture: Study Guide
Want to learn more about information architecture? Check out this list of resources collated by Page Laubheimer and the Nielsen Norman Group. 💡
Tools
New Performance insights panel in Chrome DevTools
This looks super useful. With Performance Insights you can get actionable insights on issues and how to fix them + a much improved UI. Thanks to Jecelyn Yeen for the thread!
GSC crawl stats downloader
Another awesome tool from Valentin Pletzer. This time a Chrome extension where you can download all your crawl stats in one click! 🔥
GPT3 Keyword Tool - SEO Research & LSI Suggestions
This is a brilliant idea for Zack Notes. 🔥
Get keyword suggestions using GPT-3. Works great!
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Hi there 👋,
I had major FOMO last week as everyone met up and enjoyed themselves at BrightonSEO! As always, the speakers done amazingly well and there were some great presentations (at least from what I can see in slides).
I've tried my best this week to collate them, so you can all dive in if you missed out - like me ☹️. Our Post of the Week is from SiteVisibility who are always the quickest to find and publish the slides (I don't know how they do it 😅).
There was also another Tweet from Alexis Rylko who discovered a Google Sheet with all of the presentations inside. 🙌
I've enjoyed reviewing most of the slides and want to share some in particular you ought to have a look at. (that's not to say they weren't all awesome).
Effective zero-volume keyword research and why it’s important by Mark Williams-Cook.
How To Incorporate Machine Learning in Your Internal Link Audit by Lazarina Stoy.
Why Scaling (Great) Content Is So Bloody Hard by Joshua Hardwick.
Until next week!
Andrew Charlton