Post of the Week
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ContentKing: Full Situational Awareness for SEOs
As an SEO, it’s your goal – and responsibility – to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your website’s content.
Experience what full situational awareness feels like. The first 45 days are on Andrew.
News
How we fought Search spam on Google in 2021
Google launched several algorithm updates that resulted in a 40% reduction of scammy results. See how else they fought webspam in 2021. 💪
Content
What Google is getting wrong about expired domains
I disagree with parts of this article, but cool to see SEO being featured in the mainstream!
Tech
Create a Topical Internal Link Graph for SEO with NetworkX and Python
Wow Greg Bernhardt continues the great work of Justin Brigg's article - and shows you how you can create a topical internal link graph with Python. 🐍
Processes & Frameworks
Your First Three SEO Tests — Whiteboard Friday
Want to learn more about SEO testing? Here's what Emily Potter thinks your first three SEO test should be...
Can you repurpose an expired domain?
Another excellent article from Ted French on whether you can repurpose an expired domain (with examples of what, and what not to do). 👏
I've been freelancing for 9 years. I don't earn £100k+ per year.... [Thread]
This thread is pure gold from Steve Morgan on why comparing your earnings with other places, or with people with different circumstances is foolish - and a thoughtful thread on what it really means to be successful. 🙌
Tools
SEO Skills Assessment
Judge your own confidence and skills against different skill areas within SEO with this awesome calculator from Chris Green 💡
Zyppy: new feature to optimise for internal links
Zyppy from Cyrus Shepard has just released a new feature to help you optimise for internal links. This looks 🔥
Hi there 👋,
So if you hadn't noticed, I'm a lil obsessed with GPT-3 and in fact all of OpenAI's recent developments (like DALL·E 2). For every example of churn and burn AI sites that are effectively manipulating search results with poor content (but are still interesting to analyse nonetheless), there is an example of how it can be used in a useful supporting role.
For example, I used GPT-3 at scale to provide me with internal linking ideas across categories that don't necessarily sit in the same hierarchy, but are useful for a user's secondary intent. Eg. I want this thing, but I might also need this other thing.
See some examples here.
My Post of the Week by Vincent Terrasi is a series of experiments with OpenAI's GPT-3. See how it scored 16/20 on BrightEdge's SEO quiz, as well as adding relevant internal links and headings to articles. 😲
Until next week!
Andrew Charlton