Post of the Week
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Are crawler traps hurting your site?
Crawler traps — also known as "spider traps"— can seriously hurt your SEO performance by wasting your crawl budget and generating duplicate content.
We’ve covered everything you need to know to take on the crawler traps head on. See the most common crawler traps we encounter and what you can do to avoid them.
Content
Next Search Intent — Whiteboard Friday
"So if search intent helps a searcher stay on your page, next search intent helps a searcher stay on your site."
Love this Whiteboard Friday from Ola King on "next search intent". 🔥
Tech
Diagnose your crawl data with a Venn diagram on Data Studio
How you can build a simple Venn diagram in Data Studio to diagnose your crawl data. Impressive stuff from Alice Roussel 🔥
Case Study
Case Study: How the Cookie Monster Ate 22% of Our Visibility
This is a super interesting case study from Hanna Adolph from Homeday. It describes their process for diagnosing and resolving a 22% drop in search visibility - and highlights how a simple technical issue can have a huge impact.
Processes & Frameworks
SEO Triad Team Structures
Adam Gent shows you how to build effective project teams to get more things done! Love this article 🙌
What Good SEO Consulting Looks Like w/ Tom Critchlow
There's so much value in this episode of Content and Conversation with Ross Hudgens and Tom Critchlow. This episode is all about effective client management, and is a great intro to Tom's new course (coming soon).
Tools
BERT Semantic Interlinking Tool Streamlit App
Another awesome Streamlit app from Lee Foot. How you can find internal linking opportunities just by importing the internal_html.csv from Screaming Frog 🐸👏
My Products 💡
Forecasting For SEO (Video Course)
Join over 350+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Some terribly sad news in the SEO industry last week as Bill Slawski passed away. He inspired me throughout my career with his forensic analysis of Google patents and white papers. He simplified the complex - and his work will live on.
Our Post of the Week is dedicated to his fantastic blog, SEO by the Sea, where you'll learn more about the inner workings of search engines than anywhere else (with archives from 2005).
A true great.
Until next week!
Andrew Charlton