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News
Rumor: Apple To Announce New Search Engine Next Week
Will Apple launch a new search engine at WWDC this week. Let's wait and see π
SEO tool Ahrefs invests $60M in building creator-friendly search engine, βYepβ
Ahrefs is working on their very own search engine, 'Yep'. Oh, and they're giving 90% of ad revenue to content creators!
Google help document adds author markup best practices
Google has added new documentation to the article schema structured data section on best practices for author markup.
Content
Do you measure conversions from your content?
Interesting thread from Tim Soulo with a bunch of useful tools for measuring conversions from your content. π
Tech
How to forecast non-branded organic traffic revenue based on URL position with Python
Alireza Esmikhani presents an interesting way of forecasting revenue from non-branded queries using Python! π
Processes & Frameworks
Google Author Rank: How Google Knows which Content Belongs to Which Author?
An unbelievably detailed post from Koray TuΔberk GΓBΓR. 16,000 words on author rank - how does Google truly know who is an authority on a topic? A must read π‘
How We Increased Traffic 110% By Reducing Content Cannibalization
Awesome article by Andy Chadwick on how they increased organic traffic by 110% by using keyword clustering to identify categories cannibalising performance. π₯
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Hi there π,
It's been a week of new search engines! Ahrefs is investing $60 million of its own resources into a new search engine, 'Yep', and Apple is rumoured to be releasing their own search engine.
It's always going be tough for a new search engine. A new entrant needs to have a fundamentally better experience than Google. Ahrefs' proposition is interesting, "a 90/10 profit share business model where 90% of advertising profits are paid directly to creators" but it will need more than that to appeal directly to users.
I'm super excited by these developments though, are you?
My Post of the Week is fantastic article by Brodie Clark on Google Image Thumbnails. He provides detail on the various types of image thumbnails, qualifying criteria for thumbnail issues, as well as influential factors on image thumbnails.
Brilliant research by Brodie with a lot of useful takeaways. π
Until next week!
Andrew Charlton