This is awesome! Emilia Gjorgjevska walks through how building semantically enriched entity retrieval models is crucial for smart content optimisation, and why you should take your time with your content!
Amazing work from the Locomotive team, JR Oakes, Joe Joiner, and Savannah Casto. This tool creates and fills a Bigquery table with available GA4 data and formats it to be compatible with historical data pulled from GA3. 🔥
Have you heard of Neeva? They're an ad-free, private search engine, but they're also super transparent about their algorithms and regularly tweet the challenges that they face. In this one they talk about how they know people searching for "neeva" mean "neeva.com".