Post of the Week
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News
Google Search Ranking Updates
Good stuff from Google! They've released a timeline showing algorithm updates since 2020. 💡
Tech
Using DevTools to test solutions for web performance issues
Awesome, in-depth article by Adam Wolak on page speed quick wins you can implement and how to identify and test them using DevTools 🚀
Improve PageSpeed on my WordPress Site
The steps JC Chouinard took to improve PageSpeed on his Wordpress site. 🔥
Case Study
Impact of authorship content on E-A-T signals
The SearchPilot team tested adding authorship to articles. See what happened! 👀
Processes & Frameworks
404 vs 410 - The Technical SEO Experiment
Great search experiment from the Reboot team. Does Google treat 404 and 410 response codes differently?
The answer is...👀
Freshness & SEO: An Underrated Concept
Christopher Long talks about the immense power that content refreshes produce. Some great insight here! 👏
Tools
AutoRegex: Convert from English to RegEx with Natural Language Processing
This is amazing and hats off to Aarya for releasing it for free! Convert text to RegEx 🙌
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Hi there 👋,
Google decided to drop a timeline last week of all their algorithm updates since 2020. Pretty useful! Google Search Central is improving all of the time, I really like what they're doing.
My Post of the Week is on one of my favourite topics, Google Sheets! It's an awesome post by Jackie Chu on formulas all SEOs should know. Formulas such as "flatten" that takes a range over multiple columns and flattesn them into a single column. And "sparkline" which takes a range of data and visualises them in an in-cell chart.
Until next week!
Andrew Charlton