Hi there πŸ‘‹

Sorry I missed the issue last week, my wife and I welcomed the birth of our second son! πŸ‘¨β€πŸ‘©β€πŸ‘¦β€πŸ‘¦

I'm busy writing this between dad duty shifts, so excuse the brevity! πŸ˜…

There's some awesome articles this week. I've decided on Katherine Watier-Ong's "Google Search Console limitations and measurement issues" article as my favourite.

It was written in 2019 but has recently been updated to include:

  • Keyword information missing from GSC
  • How GSC measures impressions
  • Areas where GSC and GA differ in their reporting

It's a super important article to help you highlight the caveats of Google Search Console. For example, a recent study by Patrick Stox found that Google is hiding keyword terms for 46.08% of clicks!

And rankings data can be misleading too. Google only reports on data when it hits a certain volume of impressions, which means you can say goodbye to A LOT of low search volume keywords in Search Console.

Check it out! πŸ”₯

Until next week!

Andrew Charlton


Processes & Frameworks

My Products πŸ’‘