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Tech
Evaluation Measures in Information Retrieval
This is quite techy, but I learned a lot about information retrieval systems. This article describes how evaluation measures are used in such systems, using a simple example of a 'cat in box'. 🐱
Hiding XML Sitemaps | ohgm
I'd never really thought about this but XML sitemaps contain some juicy information that competitors could scrape. Oliver H.G. Mason shows you how to hide that information. 😏
Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets template)
Awesome stuff again from Lazarina Stoy! Different approaches to fuzzy matching, and how fuzzy matching can be applied to SEO. 🔥
Automatically Find Internal Linking Opportunities Through Screaming Frog
A great approach by Mike Ginley to find internal link opportunities using Screaming Frog 👏🐸
Processes & Frameworks
Over the weekend, I analyzed 20,000 keywords [Thread]
Kevin Indig analysed 20,000 keywords. He found that SEO has become more competitive, and we can't aim for "the top 10" anymore...
The Curious Case Of a Page Being Noindexed
An interesting problem and experiment by Kristina Azarenko. She dug into why a page wasn't in Google's index and diagnosed it with an experiment!
The Google May 2022 Broad Core Update – 5 micro-case studies that once again underscore the complexity of broad core algorithm updates
I love these first-hand micro-case studies from Glenn Gabe following broad core updates. This time he analyses the impact of the May 2022 Broad Core Update. 📈
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Hi there 👋
Sorry I missed the issue last week, my wife and I welcomed the birth of our second son! 👨👩👦👦
I'm busy writing this between dad duty shifts, so excuse the brevity! 😅
There's some awesome articles this week. I've decided on Katherine Watier-Ong's "Google Search Console limitations and measurement issues" article as my favourite.
It was written in 2019 but has recently been updated to include:
It's a super important article to help you highlight the caveats of Google Search Console. For example, a recent study by Patrick Stox found that Google is hiding keyword terms for 46.08% of clicks!
And rankings data can be misleading too. Google only reports on data when it hits a certain volume of impressions, which means you can say goodbye to A LOT of low search volume keywords in Search Console.
Check it out! 🔥
Until next week!
Andrew Charlton