Post of the Week
Sponsored Link
How FreshBooks Safeguarded $1M in Traffic Value with Proactive Alerting
If a large number of pages from your site were accidentally non-indexed, how much would it cost you?
For FreshBooks, it's at least $1,000,000!
But with proactive alerting from ContentKing, the FreshBooks team could detect this in real time and fix the issue before Google noticed, saving them from significant traffic losses.
News
How we're improving search results when you use quotes
See the change Google is making to search results when you use quotes to find exact words or phrases. This is neat!
Content
5 More Mental Models for Content Marketers
In 2018, Animalz published a popular article on mental models you can use in content marketing. Recently, Ryan Law has added 5 more models! 👏
Does deleting content in bulk help SEO growth?
An interesting case study where Jared Bauman deleted product content to improve topical authority. 💡
Tech
RegEx (regular expressions) for SEO
I hear RegEx, I squirm. Fortunately, Antoine Eripret has made it easier with his latest guide! 🔥
Case Study
How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M
Jessica Tee Orika with an awesome teardown of Nerdwallet's SEO strategy. Super content! 🔥
Processes & Frameworks
How to Create SEO SOPs to Scale Organic Traffic
Do you even SOP though?
SOPs can be incredibly important to scale your SEO efforts (and keep everyone on the same page).
Document your processes people!
Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts
Want to know why coding skills can support your SEO efforts? Roger Montti highlights 10 points proving that it's worth your time. (He also said "A person who can code is not necessarily a better search marketer than one who doesn’t know how to code." - which I agree with).
My Products 💡
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Keywords in Sheets (BETA): Power your SEO in Google Sheets
Do keyword research, competitor research and more, all inside Google Sheets.
It includes 5 PRO functions 👇
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Questions - Get 1,000s of question keywords for a seed keyword.
And 6 FREE functions: Status Code Checker, Redirect Checker, Local Keywords, Link Checker & XML Sitemap.
Hi there 👋,
Sorry for the delay! We had a ton of domain issues this week. Oops! 😬
In the midst of domain mayhem, I also managed to release the largest update to Keywords in Sheets since it's been in BETA. It now includes search intent, keyword difficulty and search features. See my thread on it here! 🎉
Can't wait to launch more features. Got lots and lots in the pipeline! 📈
My Post of the Week is a superb case study from Freddie Chatt. His cricket gear business grew to £10k per month using SEO exclusively.
There's so much gold in his thread, like how he managed to acquire 4 cricket-related expired domains for under $50!
He's also recently followed up with a thread on how he discovered bottom of the funnel content using Ahrefs and Keyword Insights. 🔥
Until next week!
Andrew Charlton