Post of the Week
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News
August 2022 Helpful content update feedback
Thought this was pretty awesome from John Mueller! He posted a thread in the Google webmasters forum asking for feedback on the new update, as well as sharing a Google Form for feedback.
Outreach
Is This The End of Hero Content For Link Building?
Is this the end of hero content for link building? Gisele Navarro has a different opinion (what a great article).
Case Study
What happened when we disabled Google AMP at Tribune Publishing? Shockingly little. So you should try it, too
On the fence whether to disable Google AMP or not? This case study by Kurt Gessler, Director of Editorial Ops at Chicago Tribune, might give you the push you need.
Processes & Frameworks
UX and SEO red herrings
Interesting post by Kevin Indig. SEO is full of red herrings; misleading assumptions due to cognitive biases. You need to dig into the data to look past them. Don't go with your first answer!
How to Use Chrome to View a Website as Googlebot
Want to see through the the lens of Googlebot (sort of)? Alex Harford shows how you can spoof the bot.
The TOP Framework: Prioritise Content That Drives Sales
Cool framework from Freddie Chatt for prioritising content that drives sales. TOP stands for traffic opportunity vs opportunity to rank vs potential commercial value!
How to Implement an International SEO Strategy (Step-by-Step Guide)
A good intro by Jamie Grant on building out an international SEO strategy, including how to conduct keyword research, how to localise landing page copy and the technical requirements on internationalising. 👏
Tools
advertools SEO Crawler Interactive UI
This is so so good! Elias Dabbas has released a simple no-code interface for crawling websites (with a ton of options). 🙌
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Hi there 👋,
Late last the week the Helpful content update was released...and we're all still waiting for the impact. Google third party tracking tools like Semrush Sensor and Mozcast are showing little to no fluctuation in search results. Perhaps it's slow to roll out - we got two weeks to go! 😬
My post of the week is from Ian Nuttall. I've been fascinated with Ian Nuttall's tweets on programmatic SEO, and he's recently dropped an article on his approach to finding programmatic SEO datasets which is 🔥🔥🔥
You should also check out some of his previous tweets:
Enjoy! 😀
Until next week!
Andrew Charlton